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Journal of Chinese
            Architecture and Urbanism                                        Residents’ perspectives on heritage strategies



            uniqueness by highlighting local characteristics,  such as   suggesting that factors such as gender, age, duration of
            featuring fake-antique architecture. Interviewee 08 pointed   residency, and educational background do not significantly
            out the significance of piecemeal planning in promoting   impact residents’ perceptions of the effectiveness of the
            economic  vibrancy  while  preserving  heritage  sites.   local government’s urban heritage conservation strategies.
            Meanwhile, Interviewee 11 supported leveraging heritage   Based on the mean responses to the five-point Likert
            sites to enhance the city’s image and attract investment.   scale used in the survey (i.e., “1” indicates completely
            Both Interviewees 12 and 13 described government   unaware/completely ineffective and “5” indicates highly
            measures or strategies that blend tradition with modernity,   aware/highly effective), which assessed perceptions on
            including constructing distinctive neighborhoods and   the five dimensions of Guancheng district’s urban heritage
            creating historical and cultural landmarks to preserve local   conservation strategies (Table 9), residents overall held a
            historical memory and stimulate new economic vitality.   neutral stance toward the government’s implementations.
            Nonetheless, a balance between heritage preservation and   This result reflects local residents’ hesitation or uncertainty
            economic  development  is  the  key to  ensuring  that the   about the effectiveness of the local government’s strategies.
            long-term preservation of heritage is not compromised by   In addition, the lack of significant differences in the
            commercialization.                                 standard deviation implies that residents’ responses across

            4.2. Residents’ perspectives on local urban        all five dimensions of the strategies were similar, indicating
            conservation strategies                            that residents may not be particularly concerned about
                                                               the specific details of the implementation of heritage
            Based on the findings from the thematic analysis, a survey   conservation strategies in the Guancheng district.
            was conducted to gather residents’ perceptions of the
            effectiveness of the preservation strategies implemented   The research findings show that local residents in
            by the Guancheng municipal government. A total of 294   Zhengzhou exhibit a low level of interest and attention
            valid questionnaires were collected and analyzed using   toward the urban heritage conservation measures planned
            SPSS.  Table  4 displays the demographic details of the   or implemented by the local government. This indicates
            respondents.                                       that residents have limited knowledge about the cultural
                                                               heritage of the area.
              To gain insights into how various demographic
            groups – including those based on gender, age, duration   Several discussions during face-to-face surveys
            of residency, and educational background – perceive local   at heritage sites uncovered differing opinions about
            urban heritage conservation strategies, statistical tools such   cultural events and urban redevelopment initiatives
            as the t-test and ANOVA were utilized. The results of the   in the Guancheng district. For example, a 31-year-old
            analysis are presented in Tables 5-8. The results revealed   respondent  perceived  the  food  and  cultural  festival  held
            that all  p-values exceeded the significance level of 0.05,   near the heritage site to be indistinguishable from a typical
                                                               marketplace and expressed no interest. Similarly, a 67-year-
                                                               old resident commented that the revamped Pingdeng Street
            Table 4. Demographic distribution of the research subjects   lacked its original charm, despite its tidier layout. These
            (n=294)
                                                               findings highlight a gap between the government’s efforts to
            Variables         Characteristics   Percentage (%)  preserve urban memory and residents’ actual experiences.
            Gender            Male                  54         5. Discussion
                              Female                46
            Age groups        18 – 35 years old     53         The current study provides valuable insight into the
                              36 – 59 years old     41         opinions of Zhengzhou city residents regarding the heritage
                                                               conservation strategies implemented in the Guancheng
                              60+years old          6          district, based on the five key strategic dimensions derived
            Duration of residency  1 – 3 years      5.8        from  feedback  from experts  and practitioners.  Overall,
                              4 – 6 years           8.8        the implemented strategies fail to evoke clear positive or
                              7 – 9 years          12.2        negative sentiments among the local people. The existing
                              10+years             73.1        conservation initiatives have not significantly fostered
            Education         Certificate/diploma  21.0        a sense of local identity or regional pride within the
                              Undergraduate degree  56.5       community. The general public in Guancheng neither
                                                               opposes nor supports the conservation of heritage
                              Postgraduate degree  12.6        assets. This lack of strong sentiment may be attributed
                              Others                9.9        to the dominant role of the local government in shaping


            Volume 6 Issue 4 (2024)                         13                       https://doi.org/10.36922/jcau.3421
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