Page 78 - AC-3-2
P. 78

Arts & Communication                                         Digital AI transformation of the Chinese art industry



            fun to me, because I can combine image, video, music, and   primarily used for rendering and blending purposes, AI
            then it’s like the whole performance. I really get used to   is also used for idea generation, creative collaboration,
            using digital technologies.” Wang Xin agreed, “I think AI   research, and code debugging. Although AI-generated
            can help to make me more creative and push artists to do   esthetics can sometimes appear archetypal and bland,
            much more beyond what AI can do, to create something   artists maintain their individual styles by combining
            more and in a creative way.”                       AI with digital software. Artists have developed a close
                                                               relationship with these tools, which enable them to
            5. Discussion                                      enhance  their  creativity, gain  inspiration, and  achieve
            Systematic review findings indicate that policies promoting   greater speed and accuracy. Findings also highlight the
            the integration of digiAI into the contemporary art industry   collaborative dynamics between artists and their digital
            have been in place since 2016, with more recent directives   partners, the  new  forms  of creativity  that emerge from
            emerging in 2019 and 2021. These policies focus on the   these interactions, and the empowerment artists feel owing
            integration of technology in the contemporary art industry;   to the efficiency facilitated by these technologies.
            cultural development aligned with digital technologies;   The findings further confirm the widespread adoption
            and the promotion of cloud platforms, metaverse, and   of digiAI in the practices of artists and arts professionals.
            immersive exhibitions. In addition, initiatives such as   There has been near-total integration of digiAI methods
            “Digital China” support the digitization of industries   into the processes and systems of art organizations, as well
            and regulate AI to promote its use among individuals   as into the creation processes of individual artists across
            and organizations. This environment has enabled the   various visual arts fields in China over the past 1.5 years.
            complete  national  integration  and  subsequent  adoption   The survey results indicate that within this period, artists
            and acceptance of digital software and AI in art creation   have experimented with both digital and AI programs,
            processes. Consequently, the adoption characteristics and   recognizing that combining the two can enhance creativity
            uses of digiAI observed in survey and interview responses   and innovation. Artists also reported that digital software
            align with the technological development directives   and AI do not conflict with their roles or creativity; rather,
            outlined in these policies.                        they feel that digiAI enhances their work by providing
              Interview  findings  reveal  widespread  adoption  and   companionship, speed, accuracy, power, and stimulation.
            acceptance of digiAI in creative processes across different   This process of digital transformation, from the
            types of artists (including sculptors, video artists, and   national level to the individual level, is illustrated in the
            painters)  and  age  groups.  While  digital  technologies  are   model presented in Table 3.

            Table 3. Model of digital and AI transition in the contemporary art industry in China
            Integration →                   Adoption →             Acceptance →             Adaptation
            Government policy on the   There is increased adoption and   Professionals see its benefits.  Digital technology is now used
            development of digital technologies  acceptance; moreover, there is a shift   Professionals witness how these   throughout creative practices, from
            and AI, regulations to promote   toward a “digital way” in creation   technologies free up their time   ideation to production.
            ease of use by professionals and   processes and a gradual waning   and make their art more accurate  AI is now not only performing
            art organizations, policies on   of “traditional” physical creation   and powerful.  noncreative tasks but also generating
            integration of digital technologies   methods.   They are comfortable with the   ideas; thus, it is creating culture.
            in the contemporary art industry,   There is enthusiasm for digiAI among  whole creation process being   Artists’ work is now about prompting,
            and Digital China.      professionals.           digital, i.e., digital-born and   learning how to best prompt and
            The government’s priority   Individuals have gained familiarity   digital creation.  collaborate with nonhuman agents.
            to develop the industry for   with digital technologies owing to   They do not mind using AI   Relationships with digiAI boost
            economic benefit and also provide  recent technological developments.  for idea creation, employing   creativity.
            employment opportunities.  First-hand testing of digiAI at   technology for more than just   Creativity comes from combining
            An environment in which digiAI   national, organizational, and   noncreative tasks.  software and AI, different mediums,
            is promoted by the government at   individual levels has revealed benefits.  and different industries.
            the national, industry, organization,  The COVID-19 pandemic allowed    Artists have become artist-prompters
            and individual levels.  time to test different technologies.            or artist-inputters.
            Individuals are used to digital   Individuals are enthusiastic about
            technologies and adapt with   new developments and excited about
            updates in technology, given the   digital-born content.
            history and nature of technological
            development in society.




            Volume 3 Issue 2 (2025)                         10                               doi: 10.36922/ac.3822
   73   74   75   76   77   78   79   80   81   82   83