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Sustainable innovation in the construction industry

                2. Methodology                                      2.2. Response rate and potential biases
                                                                    The response rate was monitored to ensure adequate
                A methodology  was designed  for data  collection   representativeness  of the  sample.  Given  the
                before the socioeconomic research. The qualitative and   methodology, which included online questionnaires
                quantitative  research was conducted in line with the   and controlled interviews, the response rate was in
                stated objective and hypotheses. As part of the research,   the  optimal  range  of  60 –  70%.  Possible biases  may
                responses were collected  from users and investors   have arisen if respondents with previous experience in
                regarding the advantages and disadvantages of modern   timber construction or strong preferences for a specific
                wood-based buildings.  The methodology  included  a   construction type had exerted a disproportionate
                questionnaire and a controlled interview.           influence  on  the  responses.  To  minimize  this  type  of
                  The questionnaires were designed to cover all three   bias, the questions were formulated neutrally, promoting
                key areas of research: Architectural-structural-technical   objectivity  of the answers and ensuring a balance  of
                area (questions related to the technical properties of   views from all groups of respondents.
                wooden buildings, as well as their comparison with     The results of the correlation  analysis provided
                other  materials in terms of  durability  and  energy   valuable  information on how the perception  of
                efficiency),  social  area  (respondents  answered   wooden buildings differs between different groups of
                questions regarding the comfort of living in wooden   respondents and how these factors influence decision-
                buildings, health, impact on the psyche, and quality of   making about the use of wooden buildings compared to
                life), and technological-economic area (these questions   traditional construction methods.
                focused on the costs of construction, maintenance, and
                operation of wooden buildings compared to other types   3. Results and discussion
                of buildings).
                  The  hypothesis  focused  on  the  influence  of  age   This  section  presents  the  research  results  focused
                in relation to the interdependencies among the      on the  perception  of the  parameters  of  wood-based
                individual criteria. The questionnaire included items   buildings compared to traditional construction methods
                addressing the technological and economic aspects   among potential  users and investors. A  total  of more
                of  wood-based  constructions.  The  collected  data   than 172 responses were collected in the research. The
                were analyzed using a statistical tool (Statistica,   research sample was 57.1% men and 42.8% women.
                version  12),  applying  the  correlation  coefficient   Age groups were represented as follows: 18 – 25 years
                method to determine the strength and direction of   (12.2%), 26 – 35 years (31.2%), 36 – 45 years (24.5%),
                relationships between two numerical variables. This   and over 45 years (32.1%).
                correlation  analysis  enabled  the  identification  and
                evaluation of the intensity of associations between   3.1. Architectural and construct-technical
                individual criteria (e.g., the influence of age on the   breakdown
                perception of wooden buildings in technological,    A total of 63.1% of respondents answered that they were
                economic, and social areas).                        familiar with the term wood-based building, while 31.5%
                                                                    responded that they had encountered it only partially, and
                2.1. Sampling strategy and sample selection         only 5.4% stated that they had not heard of it. These findings
                considerations                                      suggest that the term wood-based building is well-known
                  This study used stratified random sampling to ensure   among the surveyed population. Regarding architectural
                the representativeness of the participating respondents   flexibility, 51.4% of respondents stated that wood-based
                from different age  groups.  This sampling  strategy   buildings were not limited in terms of architectural
                was appropriate  to consider  potential  differences  in   design, 36.3% considered them partially limited, and
                perceptions  of wooden buildings  between  different   12.3% viewed them as architecturally constrained. In
                demographic groups, allowing for a more detailed    terms of design preferences, most respondents’ preferred
                evaluation of factors, such as the influence of age on   combined shapes (57%), 28.2% preferred cubic shapes,
                the perception of technological, economic, and social   and 18.8% preferred proven design shapes.
                aspects of wooden buildings. Based on this approach, a
                sufficient number of respondents (n = 172) were selected   3.2. Social breakdown
                from a sample of users and investors, thus obtaining   As for internal comfort of use in wood-based buildings
                diversified data for accurate analyses.             (air quality, temperature, light, and sound), 82% of the



                Volume 22 Issue 3 (2025)                       213                           doi: 10.36922/AJWEP025080047
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