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Global Health Economics and
            Sustainability
                                                                              Reducing public stigma related to psychosis


            1. Introduction                                    notable in Europe. For example, in the UK, direct and
                                                               indirect costs per diagnosed individual reach up to $94,229
            1.1. Psychosis and health economics                annually (Kotzeva, 2023), while total societal costs in
            Mental ill-health encompasses a range of cognitive,   Norway are estimated to be $890 million/year (Evensen et
            emotional, and behavioral difficulties that disrupt   al., 2016). In China, the average annual cost per individual
            individuals’ lives, productivity, and interpersonal   with psychosis is $2586.21, with lost working days
            relationships (Johnstone, 2001, p.  203). People with   comprising the majority of indirect costs (Zhai, 2013).
            mental ill-health (PMIH) not only face the distress of their   Although clinical literature indicates that individuals
            condition but also the stigma associated with it (Waqas   with psychosis have the potential for functional
            et al., 2020). This stigma leads to negative outcomes,   psychosocial recovery (Mankiewicz, 2015), social isolation
            including reduced help-seeking behavior, diminished   and unemployment are commonly noted as factors
            social integration, higher unemployment rates, and   exacerbating the socioeconomic impact of the condition
            increased psychological distress (Clement  et al., 2015;   (Evensen et al., 2016). In addition, the internalization of
            Yang et al., 2008).                                widespread public stigma is believed to hinder individuals
              Psychosis is a severe form of mental ill-health   from seeking professional help, thereby delaying their
            characterized  by  hallucinations,  delusions,  and  overall recovery (Mankiewicz & Tan, 2024).
            disorganized speech or behavior (Arciniegas, 2015). It is a   1.2. Understanding the public stigma of mental ill-
            complex emotional and behavioral response to distressing   health
            interpretations of unusual experiences, such as hearing
            voices or seeing things that are not there (Mankiewicz,   Stigma can be categorized into three main types: public,
            2013). Psychosis is not only worsened by public stigma   structural, and self-stigma (Corrigan & Bink, 2016).
            and  discrimination  (Vass  et al.,  2015)  but  is  also  often   The present study focuses on public stigma, which was
            cited in academic and clinical literature as one of the most   conceptualized by Zvonkovic & Lucas-Thompson (2015).
            misunderstood and stigmatized psychological conditions   They labeled a person or group as different, assigning them
            (Henderson et al., 2013; Morgan et al., 2018; Pingani et al.,   undesirable traits and subjecting them to discrimination,
            2011; Wood et al., 2014). Recent studies have shown that   leading to negative outcomes. According to this definition,
            individuals  with  psychosis  are  often  unfairly  labeled  as   public stigma can be broken down into cognitive
            dangerous and unpredictable (Crisp et al., 2000; Read et al.,   (stereotyping), affective (prejudice), and behavioral
            2013; Stuart & Arboleda-Flórez, 2012), which traps them in   (discrimination) components (Corrigan & Watson, 2002b;
            a cycle of suffering and socioeconomic disadvantage (Vass   Madianos et al., 2012).
            et al., 2015). Misconceptions fueled by cultural stigma are   Stereotyping involves holding beliefs about the
            frequently internalized by those with psychosis, leading to   characteristics, attributes, and behaviors of individuals
            social isolation, long-term unemployment, and decreased   categorized as members of a specific social group (Corrigan
            economic productivity (Mankiewicz & Tan, 2024). Public   & Shapiro, 2010, pp.  908-909). These beliefs are often
            discrimination exacerbates these issues, causing delays in   inaccurate, resulting in oversimplified or false labels that
            seeking mental health services, which hinders recovery   reinforce misperceptions about stigmatized groups and
            and perpetuates the cycle of socioeconomic disadvantage   foster prejudice (Bodenhausen & Richeson, 2010; Corrigan
            (Clement et al., 2015; Schomerus et al., 2019).    & Watson, 2002a; Cox et al., 2012). For example, people with
              The impact of psychosis on health economics is well-  psychosis are often labeled as unpredictable, dangerous,
            documented in epidemiological literature. Psychosis is   and violent (Angermeyer & Dietrich, 2006; Benbow, 2007;
            identified as one of the top 25 global causes of disability,   Zvonkovic & Lucas-Thompson, 2015). Prejudice involves
            imposing a significant economic burden on gross domestic   adopting these stereotypes (Corrigan  et al., 2003; Rüsch
            product (Chong  et al., 2016). Several studies have   et al., 2005) and having negative emotional responses
            highlighted the significant health expenditures associated   toward the affected group (Dovidio et al., 2010). Individuals
            with psychosis worldwide. In the US, these costs have   who hold such prejudices may agree with the stereotypes
            been estimated to be $343.2 billion, including $259.1   that PMIH are unpredictable and violent, leading to fear
            billion in indirect costs, $62.3 billion in direct health-care   (Corrigan & Shapiro, 2010; Devine, 1989). Discrimination
            costs, and $35.0 billion in direct non-health-care costs,   is the behavioral manifestation of prejudice, resulting
            with  premature  mortality  and  unemployment  adding   in differential treatment based on group membership
            $77.9 billion and $54.2 billion, respectively (Kadakia et al.,   (Bodenhausen  &  Richeson, 2010; Corrigan & Shapiro,
            2022). In addition, the economic burden of psychosis is   2010). Such behavior, driven by negative evaluations and


            Volume 3 Issue 1 (2025)                        131                       https://doi.org/10.36922/ghes.3363
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