Page 65 - JCAU-5-1

Journal of Chinese
Architecture and Urbanism Protection and utilization of traditional villages

historic village tourism is upgraded to an immersive cultural
experience; Fang Hua Culture Group was introduced to
develop and operate Xixi Historic Village in Liao Bu Town,
Dongguan City in phases and integrate the village into the
development of the surrounding China Incense Culture
Museum, Tooth Incense Street, and other advantageous
resources, forming a new cultural tourism industry. In the
process of protecting the village, its cultural charm will be
released, thus realizing the revival of the village.

A few traditional villages like Jiangbian Village are still
in the outskirts of the city. The villagers also responded
to urbanization to protect and perpetuate the local
character of traditional villages. For example, General
Ye Ting Memorial Park was built in Zhoutian Village in
Huizhou City, Guangdong Province to spread red culture. Figure 8. The current situation of mixing old and new buildings in
Historical buildings were also repaired to restore former Huangpu Village. Source: Photographed for the present study.
life scenes, and the idea of promoting good local customs
was ingrained in overseas Chinese, which can be another
way of cultural revival through cultural heritage. New ways
of rural development are constantly explored in Zhoutian
Village, capturing the development opportunities of the
regional cultural tourism market and introducing the
cooperation between the village and enterprises of the
Cinnamon Garden Group to build the “Feng Yue – The
Valley” project, transforming the 100-year old Hakka
house, Song Qiao House, into a boutique B&B on the basis
of preserving the traditional historic buildings and local
culture, as well as expanding the cultural display, leisure
B&B, field picking, and the cultural tourism industry.
The project will also expand the functions of cultural
tourism, such as leisure B&B, garden-picking, and B&B
experience. Through corporate investment, the stock space
is revitalized and reused to realize the transformation and
development of the village and the transmission of the Figure 9. Status of historical buildings and development in Zhoutian
Village. Source: Compiled for the present study.
cultural lineage (Figure 9).
For the Jiangbian Villages located in the suburban area the goal of long-term development of rural economy with
and to be included in the development boundary of the protection as the premise, and prevent it from becoming
town in the future, its protection and utilization should be urban villages in the process of urban space expansion and
considered from the perspective of urban-rural integration development (Figure 10).
and the principle of regional coordination. Drawing on the 3. Analysis of the dynamic conservation-
successful experience of the historic villages of Nanshe
and Xixi, we will gradually resolve the complex conflicts driven needs of Jiangbian Village
in urban-rural integration in a planned manner and 3.1. Cultural tourism market demand in the era of
maximize the advantage of its location, resource, and its the Greater Bay Area
market advantages, and find a path suitable for its own Through an analysis of statistical data of the past 3 years, the
development characteristics, so as to prepare for urban- average annual number of tourism receivers in Guangdong
rural integration. For the protection and utilization of Province reached about 230 million , with a huge
6
Jiangbian Village, we cannot simply apply the traditional
method of village protection and revitalization. Instead, 6 Source: Data published by the Ministry of Culture and Tourism
we should make full use of its cultural heritage while of Guangdong Province (Note: As of February 2023, the
protecting its original attributes and adapting to the Ministry of Culture and Tourism of Guangdong Province has
developmental needs of modern society, so as to achieve not yet published data for 2022).

Volume 5 Issue 1 (2023) 7 https://doi.org/10.36922/jcau.406