Page 67 - JCAU-5-1

Journal of Chinese
Architecture and Urbanism Protection and utilization of traditional villages

Figure 11. Effectiveness of village construction - human living environment improvement. Source: Compiled for the present study.

the advantages of the industrial platform, it brings a strong increasing efforts to promote habitat improvement,
potential for enterprise group construction consumption. improving infrastructure construction and basic public
The rapid rise of the new industrial sectors will significantly services, and optimizing the environment of Jiangbian
promote the development of Qishi Town and bring many Village as a whole in combination with the traditional
consumers; and the unique natural idyllic landscape of culture of Jiangbian Village (Figure 11). The first phase
Jiangbian Village will become the preferred destination for of the project site is about 14.3 ha, with three thematic
consumption in the vicinity of the industrial zone. experience areas strung together in a timeline of Dongguan
civilization from ancient times to the present, creating a
3.3. Village development and construction based on Lingnan cultural immersion experience and suburban
the endogenous power micro-vacation leisure destination for consumers. The
Due to the market demand and policy factors, the internal excavated artifacts from the Wanfuan site are also used
driving force of Jiangbian Village started to be affected. as inspiration in designing the historic village mascot and
The potential of the consumer population brought by the creating an archaeological base for the new era. At the same
tourism market in the Bay Area has led to a gradual climb time, Huijing Company has been developing the Jiangbian
in the demand for leisure, accommodation, and other Village in a point-like fashion through the compilation
cultural tourism. Coupled with the constant stimulation and consolidation of some idle resources. The six projects
of the surrounding regional tourism dynamics, the road signed in the early stage are intended to create a cultural
to developing a rural tourism economy and building a display area and a folklore commercial street, implanting
cultural tourism brand became the obvious choice for the commercial consumption, cultural display, comprehensive
development of Jiangbian Village. This allowed the village services, and other business formats . At present, the
11
space of Jiangbian Village, which had been idle for a long restored ancestral buildings and cafes have been put into
time, to slowly show the hope and possibility of revival. use, which provide supporting services for better tourist
The Jiangbian Village committee seized the moment of experience and create employment opportunities for the
revival to organize historical and cultural resources to village, and to a certain extent, attract the aborigines to
prepare for development. As a result, Jiangbian Village return to reshape the popularity of the place and renew
undertook the construction of a special boutique model the vitality of the historic village, thus driving its economic
village in 2020 , the total planning of the project covers an development and creating a virtuous cycle of protection
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area of about 58.6 hectares and is developed in three phases and development (Figure 12).
to create a beautiful village step by step. The Jiangbian
Village committee introduced Huijing Investment Co., The development of Huijing Company prompted the
Ltd. to renew the physical environment of the village by villagers to see the hope of village revival, and some of
developing a village construction planning program, them gradually invested in the village construction. “Now
that the village environment is better and there are more
10 In 2020, 50 villages (communities) throughout Dongguan City
were selected as pilot projects to accelerate the construction of 11 An interview with Director Huang of Jiangbian Village, Qishi
beautiful villages. Township, recorded by the author on December 21, 2022.

Volume 5 Issue 1 (2023) 9 https://doi.org/10.36922/jcau.406