Page 71 - JCAU-5-1

Journal of Chinese
Architecture and Urbanism Protection and utilization of traditional villages

will be built into a destination with a beautiful natural
environment and a rich cultural heritage, instead of a
tourism spot with only an empty shell.

5. Conclusion
This paper started by explaining the dynamic
conservation objectives of Jiangbian Village, the cultural
tourism consumption market in the Greater Bay Area,
and the rural development opportunities brought by the
rise of innovative industrial platforms and the tourism
demand driven by ecological resources. Combining
the characteristics of Jiangbian Village’s historical
and cultural heritage, the dynamic conservation and
Figure 15. The development intention of Jiangbian Village rendering. utilization strategies of “leveraging, linking, shortening,
Source: Compiled for the present study.
and activating” are proposed in hopes of bringing into
play the innovative dynamics and advantages of different
subjects, highlighting the developmental characteristics of
Jiangbian Village, and realizing differential developmental
goals. This will deepen and enrich the existing research
on the dynamic conservation of traditional villages and
provide reference for the conservation and utilization
practices of traditional villages in rapidly urbanizing
areas.
In the context of tourism development in the new
era, urban talent, capital, technology, and other elements
continue to flow to the countryside, providing multiple
opportunities for the transformation and development
of traditional villages. Under the requirement of
strengthening the protection of historical and cultural
heritage in the new era, effectively collaborating with
the sustainable development of local economy, culture,
Figure 16. Schematic representation of the transformation of the Wanfu society, and promoting the protection and inheritance of
An Shell Mound. Source: Compiled for the present study. cultural heritage can stimulate the protection of traditional
villages. Through the case study of Jiangbian Village in
enhancement of the material and intangible cultural values Qishi Town, Dongguan City, we found that the protection
of the village and provides a way for the identification and development of traditional villages in rapidly
and dissemination of the cultural values of the historic urbanizing areas should grasp the unique characteristics
village (Li, 2009), so that it can be better protected and of traditional villages, anticipate the developmental
inherited. The second is the implantation of commercial needs of the surrounding market and urban and rural
consumption, cultural display, and comprehensive construction, and make reasonable control and prediction.
services relying on tourist experience, which can be As for the cultural heritage characteristics of the village
further activated by renting the unused buildings in the itself, the surrounding resources should be integrated
historic village to Huijing Tuan and implanting related efficiently to prevent the village from becoming an urban
cultural business. Besides, the abandoned old buildings village. Of course, we should also note that the sustainable
of Wanfu An Shell Mound can be used for cultural developmental path of traditional villages in China is still
facilities in the historic village, such as museums and folk being explored, and the traditional villages in different
culture showrooms (Figure 16) to increase the cultural regions differ greatly in terms of regional developmental
connotation of the historic village. Taking the protection background and urban-rural developmental paths.
and continuation of Lingnan traditional culture and the Therefore, it is necessary to conduct more in-depth
sustainable benefit of the villagers as the starting point, research, summarize the general rules and specific paths,
by revitalizing the natural environment and historical and jointly promote the protection and utilization of
and human resources in the village, Jiangbian Village traditional villages in China.

Volume 5 Issue 1 (2023) 13 https://doi.org/10.36922/jcau.406