Page 113 - JCAU-6-1

Journal of Chinese
Architecture and Urbanism Cultural tourism integration in Yubai Village

village history museum, relief sculptures portraying Michael village. The landscape nodes in the village will be enhanced,
Lin, William Ban, and Cui Xianfang leading the villagers and special agricultural experience areas, aerial corridors,
in the war for the purposes of recreating the old scenes and other special landscape projects will be created to
were erected. By increasing such venues and activities, the attract tourists and heighten their interest in visiting the
cultural heritage of the “service station” is enriched, allowing village. The road system in the village area will be improved
villagers and tourists to understand history and culture, to connect the scattered tourism resources in the village
enhancing national pride and a sense of belonging, building area. In addition, historical and cultural tourism resources
the awareness of the public to consciously protect and will be explored, study activities for labor education and
inherit the excellent traditional culture of the countryside, nature education will be carried out, and village history
and improving the refinement of rural society. education will be strengthened. Other plans also include
combining the village’s characteristic folklore and culture
6.5. Developing derivative cultural and creative to create a folklore and cultural festival brand and develop
brands cultural, creative, and other derivative products; extending
The village has an intangible cultural heritage of Beijing, tourist stay to drive the development of the village tourism
such as bungee jumping, tap dance, and so on. Creating a economy; combined with the implementation of the rural
folk cultural festival can enrich the nightlife of folk tourism revitalization strategy and the construction of beautiful
attract tourists to the village, and achieve the goal of a “service villages, focusing on the cultural and tourism planning
station” to extend the stay of tourists. It can also develop system; grasping the characteristics of Yubai Village;
cultural and creative products of intangible cultural heritage promoting the deep integration of culture and tourism;
by extracting the images of bungee jumpers with dramatic and generating a wide array of post-tourism products,
expression and selling products such as backpacks, coasters, such as B&B tourism, leisure agriculture, catering services,
and T-shirts. Moreover, it can have the “Red Mud Cao cultural creativity, and research and science popularization.
Tang” (the existing mud sculpture brand of Yubai Village), To realize the ideology of “culture to promote tourism,
make mud figures depicting the history of the village, such tourism to promote culture,” the synergistic development
as mud sculptures of Michael Lin and William Ban, as well of the two should be promoted, thereby improving the
as umbrellas painted with the route of Michael Lin cultural income of villagers and village collectives, encouraging
circuit, and cultural and creative snow machines in the population return, increasing the sense of well-being of
shape of transmitters. The brand has also generated a variety people’s livelihood, and revitalizing Yubai Village.
of cultural creations, such as ice creams and chocolates,
in the shape of a telegraph. The folk cultural activities in Acknowledgments
collaboration with regional brands can strengthen the public None.
cultural construction, enhance collective cohesion, expand
the cultural impact, and achieve cultural tourism integration Funding
and empowerment of the village.
None.
7. Summary
Conflict of interest
As mentioned above, due to its unique geographical location,
Yubai Village, along with the Old Road of Western Beijing, The authors declare that they have no competing interests.
has experienced the rise and fall of history. Now, with the Author contributions
trend of culture and tourism integration, the path of the rural
revitalization of Yubai Village will continue its historical Conceptualization: Matt Fu
function as a “transportation hub” along the Old Road of Formal analysis: Mingyue Li
Western Beijing- and re-establish its status as a village service Investigation: Yihong Luo, Dehao Zheng
station. In adherence with the existing policies, the village Methodology: Matt Fu
will integrate the ecological and cultural resources in the Writing – original draft: Mingyue Li
village area, strengthen the linkage with the surrounding Writing – review & editing: Mingyue Li, Mingjing Yang
tourism resources, and form a synergy to build a cultural and
tourism village with the service station as the main function. Ethics approval and consent to participate

The plan focuses on restoring the service post function Not applicable.
of Yubai Village, improving the service and reception Consent for publication
functions of the village, and utilizing other tourism
resources in the village area to lengthen tourist stay in the Not applicable.

Volume 6 Issue 1 (2024) 10 https://doi.org/10.36922/jcau.0953