Page 108 - JCAU-6-1

Journal of Chinese
Architecture and Urbanism Cultural tourism integration in Yubai Village

Mentougou District and Yubai Village ushered in an era of At the regional level, on the one hand, other villages
opportunity for redevelopment. near the Yubai Village have rich cultural resources but
Therefore, by actively integrating the current resources are generally small for the development of local tourism
in Mentougou, it can be found that the area is at the (Qing, 2019). In contrast, Yubai Village has sufficient
west gate of the capital, rich in historical resources and spaces compared to other villages, which can be built into
superior natural conditions. Relying on its regional a service station through infrastructure improvement
advantages and extensive resources, there are certain and road upgrading, thus satisfying the daily needs of
benefits in the development of cultural tourism. The tourists, achieving village diversion, and promoting the
area covers three famous Chinese historical and cultural economic development of villagers and village collectives.
villages, 12 traditional Chinese villages, and 14 traditional On the other hand, compared with its neighboring villages,
Beijing villages, such as Cuanxia Village, Zhaitang Town, Yubai Village has lesser village characteristics, scattered
Lingshuiren Village, Liuligou Village, and so on (Xu, resources, natural and cultural conditions that do not have
2015). These historical villages rely on the rich local absolute advantages, and relatively challenging industrial
cultural resources, enhancement of infrastructure, and development. After the construction of the service station,
vigorous development of the characteristic tourism the village can take advantage of the flow of visitors and
economy, forming several Beijing cultural tourism routes. the scale of the village itself to offer tourism services such
Due to its unique geographical location, Yubai Village as performances related to folklore, catering, and nature
is still a necessary place on this route. Therefore, with tourism. This initiative aims to revitalize the idle resources
the transformation of Mentougou District’s strategic and assets of the village and enhance the cultural and
positioning, the development orientation of the local economic values of the village.
village should be changed from the transportation of coal 6. Revitalization pathway of Yubai
and other materials, to the development of local cultural Village integrating cultural tourism and
tourism resources, and the function of its post station
should be redeveloped. However, at present, Yubai Village development
has not made full use of its geographical advantages, and all Based on the positioning of the village as a “service station,”
kinds of tourism resources within the scope are relatively Yubai Village can take advantage of the village’s scale and
scarce, scattered, and lacking characteristics, and it is passenger flow and carry out a series of cultural tourism
difficult to develop its own industry. It is necessary to seek activities surrounding the relevant policies of “clean water
a suitable development direction in cultural and tourism and plant trees on the mountains planning” and “a small
integration. In other words, the bundled development of courtyard planning.” The overall development strategy
nearby famous villages and strong villages provides Beijing is to build a “cultural tourism service station” as the core
and its surrounding cities with large tourism demand, to increase the length of stay of tourists and to actively
driving the utilization of boutique homestays, folk custom integrate the existing resources of the village and make
bases, non-generic heritage, and old roads, prompting full use of them. The main pathway includes upgrading
the construction of multifunctional service stations, and the internal landscape, road system, and infrastructure
building rural cultural tourism economy (Duan et al., 2009). of the village; creating a special landscape in the village;
attracting tourists; bringing into play the function of
5.2. Village orientation the post; encouraging tourist visit and longer stay in the
Therefore, combining the unique history and locality, village; increasing the tourism economy; and promoting
Yubai Village can be repositioned as a “service station” rural revitalization.
on the cultural tourism route, continuing its function as a On the one hand, the overall planning of the village
transportation hub in the old route of Western Beijing and includes improving its reception and service capacity;
realizing the industrial revival of the village. building a tourism service center, catering service center,
From a historical point of view, the village was once an and other infrastructure; improving the quality of the
important traffic node on the transportation route of coal, village landscape; and carrying out a series of activities
timber, stone, and other resources, and today, it is still on such as learning and exhibition of non-foreign heritage,
an important traffic route to the nearby cultural and tourist so as to extend the stay of tourists in the village. On the
villages of Mentougou District (Sun, 2008). In general, other hand, the connection between the village and the
its historical function as a village service station remains tourism resources inside and outside the village should
unchanged, but it has only changed from being used by be strengthened, and the construction of Yubai Road,
merchants to being used by tourists, so the village still has Yubaizhong Road, Yubainanshan Road, Village North
the potential to become a tourist distribution point. Walking should be improved to stimulate the flow of

Volume 6 Issue 1 (2024) 5 https://doi.org/10.36922/jcau.0953