Page 159 - JCAU-7-3

Journal of Chinese
Architecture and Urbanism Cultural tourism and lessons from China

Figure 5. Strategic proposal for improving tourism development
Source: Diagram by the authors.

and desired states. This suggests that the implementation However, the integration of cultural heritage into
and improvement of practices in cultural heritage tourism must be conducted responsibly and sustainably,
management could enhance tourism planning and the ensuring that cultural values and the identity of the local
effective execution of tourism projects. This section of the community are respected and preserved. Achieving this
figure is grounded in our research findings, which reveal requires the involvement of local stakeholders in tourism
positive correlations between cultural heritage dimensions planning and management, promoting active community
and efficient tourism development. In addition, insights participation in decision-making, and ensuring equitable
from the literature provide further evidence on strategies to distribution of economic benefits.
address these challenges. Finally, the desired state presents a In addition, for cultural heritage to serve as an effective
hypothetical scenario, informed by both existing literature driver of tourism development in the Uchuraccay district,
and survey results, projecting potential improvements adequate tourism infrastructure and high-quality visitor
through the effective implementation of tourism strategies services – including accommodation, transportation, and
across various dimensions. The step-by-step progression – trained tour guides – are essential. In addition, a comprehensive
from the current state to interventions in cultural heritage strategy for promoting and disseminating cultural heritage at
management and ultimately to the desired state – is clearly local, national, and international levels is necessary, leveraging
established. This framework offers both theoretical and digital media and other communication channels.
practical guidance for future research and applications in
sustainable tourism development. In conclusion, cultural heritage can play an important
role in tourism development in the district of Uchuraccay,
8. Conclusion provided it is managed responsibly and sustainably, with the

The results of this research highlight that the cultural active participation of the local community. Its valorization
heritage of Uchuraccay, Peru – comprising ancestral not only contributes to regional economic development
traditions, landscapes, and historical legacies – remains but also ensures the preservation and dissemination of the
an underutilized resource with significant potential to community’s rich history and cultural traditions.
attract tourists seeking authentic cultural experiences and 9. Recommendations
community-based tourism. If appropriately developed, it
could generate sustainable economic benefits for the region It is recommended that strategic alliances should be
while fostering the preservation of its cultural identity. established with governmental and non-governmental

Volume 7 Issue 3 (2025) 13 https://doi.org/10.36922/jcau.5862