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Arts & Communication                                                   Contemporary Greek typeface design



            To achieve this, interviews were conducted with 12 Greek   families  are  notably extensive, offering several  weights
            typeface designers between December 2020 and May   and widths. Further, type  systems  comprise collections
            2021, delving into their perspectives, methodologies, and   of interconnected type families that transcend traditional
            challenges in designing Greek typefaces. These interviews   type classifications.
            covered a range of topics, including design preferences, the   A font is a collection of letters, numbers, punctuation
            influence of technology, entrepreneurship, and emerging   marks, and other symbols used for composing text or
            trends in typography. The goal is to contribute to a nuanced   related content. Although font and typeface are frequently
            understanding of Greek typeface design and its relevance   used interchangeably, font pertains to the tangible
            in modern design discussions.                      representation, be it a set of metal pieces or a digital file,
              This research is guided by several key questions: How   whereas typeface refers to the design, encompassing its
            do contemporary Greek typeface designers perceive and   visual appearance.
            navigate the intersection of tradition and innovation in   Readability describes how comfortable it is for a person
            Greek typeface design? What are their methodologies,   to engage with text created with a legible type. Three factors
            challenges, and  influences?  What  are the implications   determine readability: the person’s unique attributes (visual
            of these for the evolving landscape of typography? In   acuity, disabilities, and other health factors), what the text
            addition, what insights can be gleaned from in-depth   itself says, and the typography – both the choice of typeface
            interviews with 12 prominent Greek  typeface  designers   and how it is used. Readability should not be mistaken for
            regarding their perspectives on typeface design, Greek   legibility, although the latter does affect readability.
            script, entrepreneurship, new technologies, and modern
            trends?                                              A type foundry, an organization that publishes typefaces
                                                               and releases fonts, is almost always formed by a type
              This study begins by introducing key concepts and   designer – and it is common for a type foundry to be the
            reviewing studies on Greek typeface design. It then   work of a single type designer.
            details the research methodology, including participant
            selection  and their  contributions. The  discussion and   A type designer or typeface designer is an individual who
            conclusion sections not only provide valuable insights   creates typefaces. It is important to distinguish this role
            but also acknowledge limitations, such as the reliance on   from that of a typographer, who uses typefaces in design.
            self-reported data and the potentially limited sample size,   Type  refers  to the  mechanized and  consistent
            which could affect the generalizability of the findings.   reproduction of letterforms for written language.
            Finally, the paper concludes with suggestions for future
            research, aiming to further enrich the understanding and   A  typeface, an artistic representation or design of a
            appreciation of Greek typeface design.             collection of alphanumeric symbols that encompass a
                                                               typeface, typically comprises letters, numbers, punctuation
            2. Key concepts                                    marks, and various symbols, catering to multiple languages.
                                                               Although initially referring to a single style of type design,
            The fundamental key concepts necessary for a thorough   the term “typeface” has evolved to also denote a type
            understanding of the subsequent chapters (in alphabetical   family, typically including regular, italic, bold, and bold
            order) are shown through the Monotype dictionary  and   italic styles.
                                                      1
            Google  Glossary,   found  in  the  Knowledge  section  of
                          2
            Google Fonts.                                        Typography is the practice of making informed
                                                               decisions regarding typesetting.
              An alphabet is a writing system in which the elemental
            speech sounds of a language (phonemes) are represented   Finally,  variable fonts or  OpenType  Font Variations
            by a set of graphical units, an individual member of which   is a font format introduced in 2016. Variable fonts offer
            is called a letter.                                multiple stylistic variations within a single file, challenging
                                                               the rigid boundaries of traditional (static) fonts. Designers
              A character refers to any letter, numeral, punctuation   can manipulate weight, width, style, optical size, and more,
            mark, or other symbol within a font. Notably, certain   either manually or based on contextual rules. Variable fonts
            characters may have multiple representations known as   are flexible to use for creators and designers, presenting
            glyphs.                                            font data in a streamlined format.

              A family refers to a collection of associated typefaces
            sharing similar design characteristics and a common   3. Literature review
            name. Each type style represents a specific variant of this   Designing a Greek typeface presents unique challenges that
            unified design and corresponds to a font or typeface. Super   set it apart from crafting a Latin typeface. With its distinctive


            Volume 3 Issue 1 (2025)                         2                                doi: 10.36922/ac.3133
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