Page 75 - AC-3-1
P. 75
Arts & Communication Contemporary Greek typeface design
letterforms, intricate stroke patterns, and characteristic School of Humanities and Social Sciences at the University
serifs, Greek typography requires meticulous attention to of Nicosia and serves as the director of the Institute for
detail. The proportions of ascenders and descenders must the Study of Typography and Visual Communication. As
be carefully balanced, and the integration of diacritics and the first Greek to earn a doctorate in this field, Mastoridis,
ligatures is essential to maintaining both readability and through his extensive research and numerous publications,
esthetic coherence. Unlike Latin typography, Greek script has significantly enriched the understanding of Greek
often includes diagonal strokes and serifs, demanding typography. Moreover, with the support of friends and
precise attention to serif design to ensure consistency colleagues, Mastoridis established the International
and harmony within the typeface. This task is further Conference on Typography and Visual Communication,
complicated by the need to reflect cultural and historical a globally recognized event that explores typography and
influences shaping Greek typography. Typographers visual communication, solidifying his influence on the
must create cultural references and esthetic preferences discipline.
specific to the Greek language and culture in their designs. Similarly, Gerry Leonidas (https://www.reading.ac.uk/
Addressing these intricacies allows typographers to create typography/staff/professor-gerry-leonidas), professor of
Greek typefaces that effectively convey messages in Greek typography at the University of Reading, UK, has made
while adhering to Greek typography’s unique conventions substantial contributions to the study of Greek typography.
and standards. This process is not only about technical He teaches courses and supervises projects on typography,
accuracy but also involves appreciating the cultural typeface design, and typographic education. Beyond his
heritage and visual nuances that make Greek typography educational duties, he is an active writer of typeface design
distinctive. The result is a typeface that functions well in and is frequently invited to evaluate various works in the
practical terms and resonates with the cultural identity and field. He also curates a Greek-type design page (https://
esthetic sensibilities of Greek readers. 3-6
leonidas.net/greek-type-design/), an invaluable resource
In the early 19 century, the printing press found its way hub for Greek typeface design that offers texts, typefaces,
th
to Greece, marking a significant milestone in the country’s and links to resources for designers.
history. Before this era, Greek printing largely unfolded in In addition, it is noteworthy to highlight the significant
major European cities such as Paris, Vienna, and Venice, contribution of the Greek Font Society (https://www.
since the 15 century. Researchers have extensively studied greekfontsociety-gfs.gr/) to the historical exploration of
th
the evolution of Greek typefaces, with a notable emphasis Greek typography. Pioneers such as Takis Katsoulidis
on the period from the 15 to 20 centuries. 7-18
th
th
and George Matthiopoulos, along with other influential
A notable study that extends beyond the 20 century designers, have played a pivotal role in delving into the
th
is George Tasioudis’s master thesis, which attempts rich Greek typographic tradition. Their work illuminates
19
to document significant digital Greek fonts of the early the historical evolution of Greek typography and serves
21 century, along with these fonts’ most important Greek as a source of inspiration for contemporary designers,
st
and foreign designers. Although Tasioudis provides encouraging them to innovate while preserving this rich
a comprehensive overview of the evolution of Greek cultural heritage.
typefaces, he only briefly mentions some modern typefaces
and their designers, overlooking contemporary designers Despite these contributions, the digital revolution has
and current trends in typeface design. In addition, reshaped the typographic landscape, necessitating a closer
Konstantopoulos, in his book Graphic Design, discusses examination of contemporary Greek typeface design.
20
distinguished fonts supporting the Greek language and However, a notable absence of comprehensive studies
mentions some contemporary typeface designers. remains in this area, which underscores the importance of
further exploration to capture the evolving dynamics and
Although the references provided above are significant contributions within Greek typography. This study seeks to
within this field, it is important to note that they may not bridge this gap by investigating the development of Greek
encompass all relevant literature. Nonetheless, they serve typefaces and modern perspectives and trends through the
as foundational and influential works that have contributed perspectives of prominent contemporary Greek typeface
significantly to the understanding and advancement of the designers.
subject matter.
The contributions of Klimis Mastoridis are of paramount 4. Data and methods
importance in studying Greek typography (https://www. This research adopted a qualitative approach to
unic.ac.cy/el/mastoridis-klimis/). Mastoridis, a professor thoroughly explore and understand participants’ insights
of typography and graphic communication, is a dean at the and perspectives. This involved conducting in-depth
Volume 3 Issue 1 (2025) 3 doi: 10.36922/ac.3133

