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Arts & Communication

ARTICLE
The role of artificial intelligence in art

Antonia Čačić*
Department of Art, Faculty of Teacher Education, University of Zagreb, Zagreb, Croatia

Abstract

Artificial intelligence (AI) has emerged as a significant influence in the art world,
prompting reflection and introspection. This phenomenon raises the question:
how could this have happened? This article explores the interrelation between
AI-generated art and the concept of artwork’s aura, particularly in how art profoundly
engages with otherness. The inquiry into whether AI relates to otherness is central to
this discussion. The research methodology employed in this study combines scholarly
research and literature review with the author’s personal experiences in painting,
artistic observation, and experimentation with various art techniques. The methods
used include descriptive analysis, classification, observation, and interpretive analysis
of examples of AI-generated images. The conclusion drawn from this investigation is
that AI-assisted works cannot be considered art as long as AI simulates the language
of other artistic media.

Keywords: Jacques Derrida; Art; Otherness; Aura of artwork; Artificial intelligence;
Contemporary art
*Corresponding author:
Antonia Čačić
(antonia.cacic@ufzg.hr)
Citation: Čačić A. The role of 1. Introduction
artificial intelligence in art. Arts &
Communication. 2025;3(2):3311. This article explored the relationship between the aura of original artworks and those
doi: 10.36922/ac.3311
generated by artificial intelligence (AI), focusing on the concept of otherness. The main
Received: March 28, 2024 concern is understanding the circumstances that led to the integration of AI in art.
Revised: April 20, 2024 The paper aims to highlight the significance of an artwork’s aura and the negative
Accepted: May 8, 2024 effects of undervaluing its worth.
Published online: February 17, In the contemporary context, conceptualism in art often takes precedence over the
2025 artwork’s aura, leading to a degree of rationalization in the arts. This rationalization
Copyright: © 2025 Author(s). occurs when artistic creations separate form from content. Art is inherently tied to the
This is an Open-Access article medium in which it is created; for example, a painting produces an experience whose
distributed under the terms
of the Creative Commons content cannot be disentangled from the medium used to realize it. This painterly
AttributionNoncommercial License, realization embodies artistic truth, not conceptual knowledge. The form (corporality
permitting all non-commercial use,
distribution, and reproduction in any of artwork) gives rise to the content (reference), and no content is predetermined;
medium, provided the original work rather, the form establishes it. Since the content of a painting can only be expressed
is properly cited. by its concrete corporality, it involves the simultaneity of matter, form, and content.
Publisher’s Note: AccScience Martin Dixon describes this interplay as an oscillation between the artwork’s corporality
Publishing remains neutral with and its reference (e.g., aura). However, when the form is separated from the content
1
regard to jurisdictional claims in
published maps and institutional in artistic creation, this oscillation ceases, and the aura is lost. As a result, the value
affiliations. of the artwork is determined by its concept, idea, and information, suggesting that the

Volume 3 Issue 2 (2025) 1 doi: 10.36922/ac.3311