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Arts & Communication                                                    The rise and fall of global art worlds



              For example, Dr. Ridha Moumni, formerly a historian   and tax systems have supported such initiatives in the
            of Art and Archaeology at Harvard University and   United States, the United Kingdom, Australia, and parts
            currently Deputy Chairman of Christie’s Middle East and   of Europe. The Falckenberg Collection’s longstanding
            North Africa, curated the loan and selling of exhibitions   collaborative partnership with the city of Hamburg
            titled “Kawkaba:  Highlights from  the Barjeel Art   and Hamburg’s Deichtorhallen provides an alternative
            Foundation  and Emirati  Art  Reimagined: Hassan  Sharif   chapter to conventional collector journeys. However, it
            and the Contemporary Voices”. These sections were part   raises questions about the desirability of private–public
            of the larger “Modern and Contemporary Art of the Arab   partnerships  as endowments are required  to support
            World” exhibition displayed in London (July 20 to August   the ongoing care, research, and display of gifted works.
            23, 2023).  The exhibition was a three-way collaboration   In 2016, the People’s Republic of China formed new
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            between the Ministry of Culture and Youth, the United   laws—such as updates to the General Rules of the Civil
            Arab Emirates, the Barjeel Art Foundation, and Christie’s   Law, Charity Law, Non-state Education Promotion Law,
            London. Barjeel is registered as a commercial entity in the   and  Enterprise  Income  Tax  Law—to  address  private
            UAE as the notion of independent non-profit institutions   sector support for the arts and culture by providing a
            does not exist under UAE law.  Al Qassemi is also a   legal framework for the registration, management, and
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            part-owner of a commercial gallery in Dubai, so we can   tax guidelines for non-profit institutions.  The delay in
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            see how the private, public/state, and commercial sectors   implementing such cultural policies and regulations might
            intersect. Iconic works from Al Qassemi’s holdings, such   explain Guy Ullens’s opportunistic approach in turning
            as those by Marwan, play an important diplomatic role as   his museum-like space into an art business, despite
            they are prominently featured in Barjeel’s many traveling   UCCA being promoted as a non-profit when it was always
            exhibitions  intended  to  raise  awareness  of  Arab  artists.   registered as a for-profit entity in China. Wang suggests
            The exhibitions  and the  rationale  underpinning them   that “Ullens built his own art authority through UCCA”. 22
            are thus deeply rooted in a desire to enhance perceptions
            around a select group of artists, thereby emphasizing their   Al Qassemi’s role as a collector is unique as he adopts what
            artistic value and importance within not only Al Qassemi’s   he refers to as an “activist approach” on the international
            holdings but also the broader narrative of Arab modern   stage, pursuing various opportunities and partnerships that
            art.                                               allow him to voice his and the Barjeel Foundation’s cultural
                                                               ambitions: “Our role is very different in the sense that we are
            4. Conclusion                                      very, very proactive”.  In addition, Al Qassemi’s promotion
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                                                               of art as a tool for soft power is immensely effective and
            This case study assessment is set out within a distinct   has been well-received by international audiences. Building
            typology to emphasize the individual trajectories and   collaborative partnerships and cultural bridges across
            approaches that contemporary collectors have embraced   distinct geographic and cultural borders is a key to private
            when seeking to shape the future of their cultural assets,
            private museums, and “museum-like spaces” alongside   collectors and their respective cultural endeavors. Here,
            their personal wealth. It has been shown that many   art is used to educate and communicate ideas beyond
            entrepreneurial collectors have done so with one eye   the esthetic value ascribed to a work of art or the prestige
            on the art market and the other on their global art   associated with creating a private museum or exhibition
            networks, strengthening what they have created without   space and owning and collecting expensive artworks.
            compromising their legacies as important collector-  With that in mind, I conclude with Harald Falckenberg’s
            patrons. Some collectors adopted a short-term investment-  cautionary advice to contemporary collectors:
            collecting and museum-building strategy for short-term   “When it comes to collecting, you need a method
            value creation, whereas others embraced what Wang    and philosophy. For the rich, art is, indeed, an
            referred to as “transnational art enterprises”.  Moreover,   investment – there is talk of a general flight to
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            it has been shown that contemporary art collectors, their   material assets in times of low interest rates – but,
            private museums, collections, and museum-like spaces   first and foremost, art is seen as a luxury accessory
            can have a limited lifespan, and their destiny is often in the   and status symbol. To create something new all one’s
            hands of their founders and creators.                own, while remaining in the game, is a balancing act
              The conventional philanthropic path for wealthy    that only a few succeed at mastering”. 39
            collectors has been to donate works of art or money to   Acknowledgment
            existing museums or to establish their foundations and
            museums, such as the Frick and Menil Collections and   The author would like to thank the Central Academy of
            the Isabella Stewart Gardner Museum. Established legal   Fine Arts, Beijing where an earlier version of this paper


            Volume 3 Issue 2 (2025)                         8                                doi: 10.36922/ac.2880
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