Page 60 - AC-3-2
P. 60

Arts & Communication                                               Contemporary Portuguese art market tools



            the leading artists of her generation, the international art   stakeholders – namely auction houses, gallerists, dealers,
            market was slow to recognize her. Rego trained at the Slade   artists, collectors, and museums – while turning the
            School of Fine Art in London (1952 – 1956) and went   spotlight on the connections, and tensions, between global
            on to build her career through prestigious galleries (e.g.,   and local markets. Meanwhile, international reports allow
            Marlborough Gallery, Galeria 111, and Victoria Miro). She   us to observe a year-on-year analysis of global sales. For
            saw the founding of a museum dedicated to her work (the   example, the Art Basel/UBS report from 2022 reveals that
            Casa das Histórias Paula Rego in Cascais, Portugal), along   global art sales in 2022 increased by 3% from the previous
                                                                                             18
            with significant solo exhibitions at renowned institutions,   year to an estimated USD67.8 billion,  The report serves
            including  the  National  Gallery  of  London;  Tate  Britain;   as a tool for agents and scholars due to its macro-economic
            the Calouste Gulbenkian Foundation, Lisbon; and the   analysis of the state of global art markets. However, when
            Serralves Museum, Porto). Considering Rego’s path, one   we look closely at the survey’s sample, the unmeasurable
            may well ask why the international art market was slow to   private transactions of the dealer sales sector indicate
            recognize her worth. We posit that she had to contend with   the issue of data reliability. The geographical distribution
            a lack of infrastructure to support the dissemination of her   of the respondents to this report in 2022 comprised 53%
            work from her country of origin. Moreover, there may   galleries  and dealers  from  Europe,  24% from  Asia, and
                                                                                     18
            also have been marked resistance toward her as a female   16% from North America.  These figures demonstrate
            artist. 2,3                                        that this report focused primarily on countries with the
              Over the past two decades, scholars and academics   highest transaction volumes and concentrations of affluent
            across the globe have shown newfound interest in the   collectors, specifically, North America, selected European
            potential of the art market as an interdisciplinary field.   countries, and Asian countries such as China. This falls
            The literature on this subject has been prolific, particularly   short in contributing to comprehending and evaluating
            studies conducted from the perspective of globalization.   market behavior in countries beyond this primary axis,
            In art markets, globalization can be considered to be   particularly those from the Global South or semi-peripheral
            the process by which the art world is interconnected on   or peripheral regions. The uneven distribution of empirical
            a  global  scale, a  phenomenon  that assimilates  its  actors   data may result in inconsistent presentations of the data,
                                                                                                         19
            and goes beyond national boundaries to fluidly circulate   distorted interpretations, and imprecise conclusions.
            works of art. Ultimately, globalization is about cultural   Besides prioritizing countries that generated the highest
            exchange, diversity, inclusiveness, and multiculturalism.   number of transactions, the art market report confirms the
            Nevertheless,  scholars  have  highlighted  that  global   hierarchical functioning of the art market, as previously
            art markets operate within a hierarchical system of   mentioned.  The failure of globalization with regard to the
                                                                        4
            countries, within a hegemonic structure of institutions for   dominance of  nations from the Northern  Hemisphere
                                                                                                            20
            contemporary  art  and  with  a  segmented  approach.   In   emphasizes analyses that consider economic indicators
                                                      4-6
            particular, internal mechanisms exist in the international   and hegemonic structures, such as auctions and art fairs,
            contemporary art scene that perpetuates the hegemony of   and reinforces the invisibility and marginal position of
            Western countries. The predominant role of a few countries   markets in peripheral regions.
            with a greater number of artists recognized by the art   The extant literature on markets outside of the main
            system, such as the United States and Germany, creates an   structures is indeed fragmentary and represents an
            illusion of inclusiveness associated with globalization. 7  opportunity for research. This gap represents a chance
              Although there is growing academic interest in the   to  reveal  unique,  diverse,  and  dynamic  new  markets;
            interdisciplinary field of global art markets, the literature   deconstruct ideas of highly expensive, hierarchical markets;
            falls  short  of adequately addressing the  development   focus on specific aspects that link the local with the global;
            of  art  markets  in  emerging  economies,  countries,  and   and shine a spotlight on peripheral or semi-peripheral
            regions that have historically lacked the infrastructure   art markets, as is the case with the Portuguese art market.
            to engage with art market development. Studies by   We argue that analyzing a semi-peripheral art market
            Becker;  Moulin;  Velthuis and Curioni;  Robertson;    using the concept of the Global South is an opportunity
                          4
                                               5
                                                          9
                  8
            Force;  Zarobell; 11,12  Lazzaro, Moureau, and Turpin;    to decentralize narratives. The Global North and South
                 10
                                                         13
            Archer;  Duarte and Pérez-Ibáñez;  Chagnon-Burke and   classifications traditionally divide countries based on
                  14
                                        15
            Toschi; and the Bloomsbury Art Markets: Protagonist,   socioeconomic and geopolitical factors, such as patterns
                  16
            Network, Provenance dictionary  have provided valuable   of  wealth,  development,  influence,  and privilege.  This
                                      17
            insights into pathways for internationalization, the   classification can, however, oversimplify the complexities
            scaling of emerging economies, and dynamics among   of countries’ socioeconomic situations or the historical
            Volume 3 Issue 2 (2025)                         2                                doi: 10.36922/ac.3317
   55   56   57   58   59   60   61   62   63   64   65