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Arts & Communication

PERSPECTIVE ARTICLE
A new approach to immersive art exhibitions

in museums: A case study of the animation
adaptations of Zhang Daqian’s works

Yao Song and Yijia Wei *
2
1
1 College of Literature and Journalism, Sichuan University, Chengdu, Sichuan, China
2 Digital Convergence Laboratory of Chinese Cultural Inheritance and Global Communication,
Sichuan University, Chengdu, Sichuan, China

Abstract

As human civilization has developed, art is inevitably associated with the
characteristics of its time in each period. In this era of rapid development of science
and technology, the intersection of art with science and technology has led to new
forms of art. As a result, immersive art exhibitions have emerged as a new form of
artistic expression. Art aims to guide people to perceive the world and establish a
connection with it through artistic activities, and immersive art exhibitions are a
good way to achieve this. While visiting immersive exhibitions, audiences develop
a subtle connection with the artworks, artists, and even other viewers who share
the immersive experience, and this tacit understanding fosters a sense of spiritual
*Corresponding author:
Yijia Wei relaxation. Therefore, when planning an immersive art exhibition, it is important
(2021141040067@stu.scu.edu.cn) to create a truly immersive atmosphere. This article aims to explore the historical
development of immersive art exhibitions, discuss their characteristics and differences
Citation: Song Y, Wei Y. A new
approach to immersive art from traditional art exhibitions, and propose a new approach to immersive art
exhibitions in museums: A case exhibitions in museums. By analyzing traditional museum curatorial methods and
study of the animation adaptations discussing the application of immersive experiences and digital technologies in the
of Zhang Daqian’s works.
Arts & Communication. curatorial field – alongside the analysis of two successful exhibitions of animated
2025;3(3):3377. adaptations of Chinese artist Zhang Daqian’s works at the Chengdu Museum and
doi: 10.36922/ac.3377 Shanghai Long Museum in 2016 and 2022, respectively – this article introduces
Received: April 7, 2024 the concept of immersive exhibitions. These exhibitions aim to enhance audience
Revised: December 13, 2024 engagement and interactive experiences through animated artworks, expand the
expressive forms of traditional museum exhibitions, strengthen the educational
Accepted: March 28, 2025 and entertainment aspects of art exhibitions, and contribute to increasing the
Published online: April 29, 2025 attractiveness and influence of museums.
Copyright: © 2025 Author(s).
This is an Open-Access article
distributed under the terms Keywords: Zhang Daqian; Animation; Museum; Immersive art exhibition; Curation
of the Creative Commons
AttributionNoncommercial License,
permitting all non-commercial use,
distribution, and reproduction in any 1. Introduction
medium, provided the original work
is properly cited. Many studies have proven that early works of art in both Eastern and Western art
1-3
Publisher’s Note: AccScience history exhibit an immersive quality. In Cao Xueqin’s Dream of the Red Chamber, the
Publishing remains neutral with author creates an unreal world full of dreamy beauty by depicting the spectacle of Jia
regard to jurisdictional claims in
published maps and institutional Baoyu’s sleepwalking experience in the realm of Taixu. This effectively immerses the
affiliations. reader in the narrative, making it challenging to distinguish between the real and the

Volume 3 Issue 3 (2025) 1 doi: 10.36922/ac.3377