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Arts & Communication Immersive curatorial practice

Furthermore, digital display and interpretation 5. Successful immersive animated
represent another prevalent method in which digital exhibitions
technology is employed in the context of museum curation.
The utilization of digital technology enables museums to In November 2016, the Chengdu Museum hosted a
digitize and process a multitude of information, including spectacular exhibition called “Exploring Chengdu Museum
images, texts, audio, video, and other data associated with with Zhang Daqian.” The exhibition invited Taiwanese
the exhibits. This facilitates the creation of multimedia cartoonist Ji Yuanzi to create a series of cartoon characters
presentations, which are designed to provide audiences representing Zhang Daqian as the spokesperson of the
with more intuitive and vivid exhibition experiences. By exhibition hall. Six animated short films were produced
employing digital technology, museums can generate around Zhang Daqian’s works and famous cultural relics
high-definition images or 360° panoramic images of exhibited in the museum to introduce Zhang Daqian’s
exhibits, thereby enabling audiences to appreciate artistic achievements to the public and lead the audience
the nuances of exhibits from diverse perspectives. to explore the rich cultural connotations and historical
Concurrently, digital technology can be employed to heritage of the Chengdu Museum. The exhibition focused
create digital interpretations of exhibits, elucidating on Zhang Daqian’s artworks, including his landscape
background narratives, historical significance, and other paintings, flower and bird paintings, figure paintings, and
pertinent details through audio or video. This facilitates other series. Zhang Daqian excelled in using heavy ink
enhanced comprehension and cognitive engagement and bold strokes to combine traditional Chinese painting
with the exhibits among the audience. Furthermore, techniques with modern Western artistic concepts, creating
interactive displays and experiences are integral to artworks with a distinctive style. These works not only
the creation of immersive environments, facilitating demonstrated Zhang Daqian’s respect and inheritance of
enhanced audience engagement and interactivity. traditional painting but also reflected his pursuit of artistic
Museums can provide audiences with a variety of display innovation and personal expression, and they are of high
formats and interactive experiences through the use of artistic value with cultural and historical significance.
touchscreens, motion-sensing devices, voice-control In addition to exhibiting Zhang Daqian’s renowned
technology, and other such devices. For instance, the works, the exhibition incorporated a multitude of
installation of touchscreen displays in exhibitions enables interactive components and activities designed to enhance
visitors to access detailed information about the exhibits engagement and communication between the audience
or engage with interactive games. The incorporation of and the exhibits. For instance, visitors were offered the
motion-sensing interactive devices within exhibitions opportunity to utilize touchscreens to examine the details
allows visitors to engage with the exhibits through bodily of Zhang Daqian’s works, gain insight into his creative
movement, thereby enhancing the overall experience and techniques and artistic concepts, and participate in guided
enjoyment of the exhibition. 14-20 tours and art workshops to exchange ideas and further their
The advent of digital technology has led to the understanding of Zhang Daqian’s artistic world. In terms of
proliferation of virtual museums and online exhibitions, exhibition design, the Chengdu Museum employed a range
which are becoming increasingly prevalent as exhibition of modern exhibition technology and scene arrangements
formats. Virtual museums offer audiences the opportunity to create a rich artistic atmosphere and viewing experience.
to visit museums at any time and from any location through From the configuration of the exhibition hall to the
Internet platforms, thereby circumventing temporal and design of the lighting effects, each element reflected the
spatial limitations. The audience can peruse the contents of curator’s dedication and expertise. The entire exhibition
the exhibition, admire the artworks on display, and engage space not only respected Zhang Daqian’s artistic style
in interactive activities through devices, such as computers, and characteristics but also highlighted the cultural
tablets, or smartphones. Online exhibitions represent connotations and ambiance of the Chengdu Museum,
a further evolution of exhibition formats, whereby providing the audience with an immersive art experience.
museums can present their contents digitally on websites The Long Museum of Art celebrated its 10 anniversary
th
or applications, offering audiences a novel experience of in 2022. From September 2 to October 16, 2022, the Long
the exhibition. This exhibition form has the additional Museum in Shanghai held an exhibition titled “South Zhang
benefit of also attracting a larger audience, thus facilitating and North Qi - Zhang Daqian and Qi Baishi Calligraphy
the dissemination of culture and the popularization of and Painting Art Special Exhibition.” The Long Museum
knowledge in museums. exhibited a comprehensive selection of masterpieces from

Volume 3 Issue 3 (2025) 5 doi: 10.36922/ac.3377