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Arts & Communication Immersive curatorial practice

economic, and cultural fabric of the present day. In the enabled the development of more dynamic and immersive
pursuit of an artistic utopia for mental repose, immersive exhibition environments, thereby enhancing the cultural
art exhibitions, as a novel art form in the information age, experiences of museum visitors.
offer individuals an immersive esthetic experience and Continuous innovation within the field of museum
a novel approach to healing in the field of art therapy. curation is necessary as museums endeavor to adapt to
It is anticipated that in the future, the integration of the evolving landscape of digitalization and information
curatorial scenes, the optimization of internal and external dissemination. By embracing immersive experiences
circulation, and the remodeling of curator will emerge
as dominant trends in the development of immersive art and digital technologies, museums can enhance the
attractiveness and influence of their exhibitions, foster
exhibitions in China. These advancements will facilitate cultural exchange, and promote art education initiatives.
the achievement of even more refined and impactful results It is imperative that museum practitioners and researchers
in the field. It can be stated that this article represents a
valuable guide that illuminates the enigmatic realm of continue to explore and refine these methodologies to fully
immersive art exhibitions. As the curatorial field expands, realize their potential to enrich the cultural landscape and
technology advances, and public awareness increases, enhance the visitor experience within museum settings.
this “treasure” will undoubtedly become increasingly Through collaborative efforts and interdisciplinary
significant to the public. Whether it is an immersive art approaches, the integration of immersive experiences and
exhibition or a traditional art exhibition, they serve as a digital technologies promises to redefine the boundaries
platform for showcasing artists’ creative achievements of museum curation and pave the way for innovative
to the public, sharing common ground in this respect. exhibition practices in the years to come.
However, the most salient distinction between immersive Acknowledgments
and traditional art exhibitions is evident in the manner
of display. In traditional art exhibitions, the audience is None.
more passive, whereas in immersive art exhibitions, the
audience can create their own art experience through Funding
interaction and participation. The objective of immersive This research was funded by the general project of the
art exhibitions is to create novel exhibition spaces and Sichuan Zhang Daqian Research Center, a Key Research
situations. This is achieved through the use of spatial Institute of Social Science of Sichuan Province (ZDQ2022-
design and installation art, which enables an immersive 01), and supported by the Sichuan Comic and Animation
and emotionally resonant viewing experience. The visitor Research Center, a Key Research Institute of Social Sciences
can peruse the exhibition at their own pace, exploring the of Sichuan Province (DM202205).
various elements on display and engaging with their fellow
visitors in a participatory manner. In contrast, traditional Conflict of interest
art exhibitions tend to prioritize the presentation and Yao Song is an Editorial Board Member of this journal
elaboration of artworks, frequently employing flat, 3D but was not in any way involved in the editorial and
exhibitions and documentary displays. This approach often
relies on the audience’s imagination and comprehension to peer-review process conducted for this paper, directly or
interpret the artwork. indirectly. Separately, other authors declared that they
have no known competing financial interests or personal
The exploration of immersive art exhibitions in relationships that could have influenced the work reported
museums, coupled with the integration of digital technology, in this paper.
signals the advent of a new era of exhibition design and
presentation. By conducting a thorough examination of Author contributions
conventional museum curation techniques and integrating Conceptualization: Yao Song
immersive experiences and digital innovations, this study Writing–original draft: Yijia Wei
has demonstrated the capacity of these approaches to Writing – review & editing: Yijia We
transform museum exhibitions in meaningful ways. By
examining case studies, such as the animation adaptation Ethics approval and consent to participate
of Zhang Daqian’s works, we have demonstrated how
immersive exhibitions can enhance audience engagement, Not applicable.
foster interactive experiences, and expand the expressive Consent for publication
possibilities of traditional museum displays. Moreover, the
integration of VR, AR, and interactive technologies has Not applicable.

Volume 3 Issue 3 (2025) 7 doi: 10.36922/ac.3377