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Arts & Communication Immersive curatorial practice

After the official opening of the auction, the price of the brilliance in the field of contemporary art. Second, his
work surged from HK$40 million to HK$370 million, incorporation of Western painting techniques and artistic
setting a new auction record for Zhang Daqian’s works. concepts expanded the creative space for Chinese artists,
Before this, his Peach Blossom Utopia Figure and other promoting exchanges and interactions between Chinese
works had also surpassed 100 million yuan. In today’s art and international art. In addition, Zhang Daqian’s identity
auction market, works by Zhang Daqian often become and status as an artist have set examples and benchmarks
the focal point for collectors, highlighting his prominent for future artists, positively promoting the development of
status in the field of art. In his lifetime, Zhang Daqian was contemporary Chinese art. His artistic style is considered
a master of poetry, calligraphy, painting, and seal cutting, a perfect combination of tradition and modernity. His
and he is particularly known for creating the ink-and-color uniqueness lies in his ability to skillfully integrate the
landscape school, which promoted the development of brushwork techniques and thematic expressions of
modern Chinese painting. Zhang Daqian is undoubtedly a traditional Chinese painting with the perspective and color
landmark artist in 20 -century Chinese painting. application of Western painting. In his works, one can see
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In contemporary art creation, the influence of artists profound elements of Chinese culture, such as landscapes,
often transcends their boundaries during their lifetime, flowers, birds, and figures, as well as realism and abstract
extending to different art forms and media. As one of expressionism elements from Western painting. This
the outstanding artists in 20 -century China, Zhang unique artistic language imbues his works with both a
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Daqian has enjoyed significant recognition not only in the profound traditional Chinese cultural heritage and a
traditional art field but also in the contemporary culture sense of contemporary artistry and individuality. Most
and entertainment industries. In Zhang Daqian’s artistic importantly, it makes them suitable for reimagining scenes
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works, we can see a clever combination of profound through modern animation techniques.
elements of Chinese traditional culture with Western 4. Application of immersive experience and
artistic language. His works have not only held an important
position in the field of traditional Chinese painting but also digital technology in museum curation:
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garnered widespread attention in the 20 -century Western Methods and approaches
art market. Zhang Daqian’s artistic style has unique The application of immersive experiences and digital
brushwork techniques and esthetic concepts, blending the technology in museum curation has emerged as a
essence of Chinese traditional painting with innovations topic of considerable interest within the academic
and personality traits of modern art. This unique artistic community. 8-13 These new technologies offer a range of
language provides contemporary animation creators with potential benefits for traditional museum exhibitions.
abundant creative materials and sources of inspiration. They can enhance audience engagement and experiential
Zhang Daqian has been hailed as one of the most effects, expand the forms of exhibition, enable audiences
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outstanding artists in 20 -century China, and his to better understand and appreciate exhibits, and
remarkable achievements in traditional ink painting, as provide museums with more opportunities for display
well as his exploration and innovation of Western painting and education. VR and AR technologies are among the
techniques, have made him an important representative most prevalent digital technologies employed in the
figure in contemporary Chinese art. In the literature, field of museum curation. By means of VR headsets or
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there are many studies on Zhang Daqian’s artistic style mobile applications, audiences can engage with museum
and his influence. For example, some scholars pointed exhibitions in an immersive manner, as though they were
out that Zhang Daqian’s mastery of traditional painting situated within the depicted scenes of the exhibits. To
techniques and fusion with Western painting language illustrate, in exhibitions that present historical events, VR
has endowed his artistic style with unique personality and technology can recreate the historical context, thereby
charm. His works not only inherited the esthetic concepts enabling audiences to experience history in a direct and
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and artistic techniques of traditional Chinese painting but immersive manner, which has the potential to enhance
also incorporated the expressive techniques and thematic their sense of experience and cognitive effects. In contrast,
content of modern art, demonstrating the integration AR technology can superimpose digital data onto genuine
and conflict between Chinese traditional culture and settings, thus offering audiences a more comprehensive
modern civilization. Zhang Daqian’s artistic style has and immersive experience. To illustrate, in the context
had a profound impact on contemporary art. First, his of art exhibitions, audiences can utilize AR technology
works infused new vitality and innovation into traditional to gain insight into three-dimensional (3D) models of
Chinese painting, allowing traditional art to regain its artworks or the artistic process of artists.

Volume 3 Issue 3 (2025) 4 doi: 10.36922/ac.3377