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Design+ Evolution of advertising design

media campaign led by influencers and brands has offered the audiences. 55,56 This could be done by using a variety of
marketers an alternative way to snuggle with consumers influencers and models, showing pictures without excessive
and help shape their brand attitudes toward buying editing, and focusing on the positive messages that instill
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products. The role of influencer endorsement in authentic self-love and body acceptance. Brands can take the lead in
and relatable content is seen as an underappreciated doing something against some of the existing social norms,
opportunity for raising brand awareness, engagement, creating a positive change. One way of doing this is to
and consumer loyalty. On the contrary, people are worried support the body positivity movement, include ads in the
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about the influence on customers’ trust and well-being media, and encourage them in the advertising industry.
when such strategies are used more commonly. According Brands can stand apart from others by developing
to Yim et al., the fact that more and more influencer differentiation that enables them to have bonding and
marketing and sponsored contents are popping up loyalty from their consumers, and the world gets to have
everywhere compromises the customers’ trust since it is equal and sex-friendly communication regarding beauty
not always clear if there has been a disclosure. The clients and body image through those marketing strategies. The
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are getting more suspicious of conventional marketing art of advertising design is key to fascinating and engaging
approaches. Suppose the audience is unaware that content consumers. Thus, brands should be mindful of the ethical
has any ties to the advertiser campaign. In that case, it may impact of visual messaging and how to promote positive
be considered dishonest, which can adversely affect the self-perception and health among consumers, especially in
trust and credibility of the brand. This may destroy future the era when a negligible image shift promoted through
businesses’ brand image and consumer loyalty. social media and influencer marketing can have a huge
impact.
The issue of portraying unrealistic body images with
insurmountable beauty standards in media design has The ad design should promote realistic and unbiased
been more recently subject to the critical eye of society types of beauty by addressing diversity and fostering
because it may cause harm to self-perception and mental healthy self-esteem. Brands develop a shinier and more
health. People value diversity, inclusiveness, and body- inclusive brand image and also contribute to the shared
positive thinking as critical social values. Ad campaigns, community discussions about body image and mental
however, often use traditional ideals with limited beauty health through the defiance of typical beauty norms and
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standards that negatively affect self-image and mental the advocacy of body positivity. Brands shall strive to
health, especially among children such as adolescents maintain authenticity, transparency, and ethical behavior
and young adults. Researchers have been studying the while engaging with the public. Integrating influencer
marketing and branded content as one of the marketing
negative consequences of using digitally altered and strategies can lead to great results. However, the company
unrealistic body images in advertising, which shows that must put faith in ethics, consumer trust, and the main
body dissatisfaction, low self-esteem, and eating disorders objective of advertising, which is to improve the consumer’s
tend to grow. 52,53 Social media and influencer culture take well-being. Brands can organize campaigns that are
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this condition to a new level, due to which people mostly engaging and motivational and create an empowering
use digital and edited images to showcase unreal and consumer experience that fosters long-term brand loyalty
unattainable beauty standards. with lasting, positive impacts on society by solving the
While influencer marketing and advertiser-originated issues above and adopting a responsible and inclusive
content represent an efficient method to engage with approach to advertising.
customers and foster favorable behaviors on behalf of
the brand, such tools should be applied with care and 7. Implications
respect. Zhou et al. suggested that being open and making Brands must meticulously research the issues of this
disclosures is a fundamental aspect of branding. Either complexity to find its risks and opportunities. Although
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the brand working with an influencer or having sponsored innovativeness and visual impact designs are pertinent
content to maintain public trust should not be perceived as for capturing consumer attention and making the
a deceptive practice. The brand also becomes accountable brand recognizable, they should go hand in hand with
for educating people about diversity and the acceptability transparency, authenticity, and ethics. 60,61 Advertising
of body positivity to develop a personality that embraces should rather revolve around fair and purposeful
individuality. By adopting a kind and understanding style of messaging relevant to the brand’s soul and persona,
advertising, entrepreneurs could avoid the negative impact thus creating an emotional bond with customers and
that may be felt by the consumers and, in a sense, develop a propagating the right social values. 62,63 Brands can produce
more robust and much more meaningful connection with a better-quality experience and contribute to the overall

Volume 1 Issue 1 (2024) 6 doi: 10.36922/dp.3682