Page 27 - DP-1-1
P. 27

Design+                                                                     Evolution of advertising design



               needs and demand management in the global marketplace:   29.  Weismueller J, Harrigan P, Wang S, Soutar GN. Influencer
               Emerging management and marketing practices. FIIB Bus   endorsements: How advertising disclosure and source
               Rev. 2019;8(4):257-258.                            credibility affect consumer purchase intention on social
                                                                  media. Australas Mark J. 2020;28(4):160-170.
               doi: 10.1177/2319714519893529
                                                                  doi: 10.1016/j.ausmj.2020.03.002
            19.  Kurtzke S, Setkute J. Analytics capability in marketing
               education: A  practice-informed model.  J  Mark Educ.   30.  Cian L, Longoni C, Krishna A. Advertising a desired change:
               2021;43(3):298-316.                                When process simulation fosters (vs. Hinders) credibility
                                                                  and persuasion. J Mark Res. 2020;57(3):489-508.
               doi: 10.1177/02734753211042404
                                                                  doi: 10.1177/0022243720904758
            20.  McClure C, Seock YK. The role of involvement: Investigating
               the effect of brand’s social media pages on consumer   31.  Simkin  L,  Pride  W,  Ferrell  O.  Marketing Concepts and
               purchase intention. J Retail Consum Serv. 2020;53:101975.  Strategies. 8   ed; 2019. Available from: https://thuvienso.
                                                                           th
                                                                  hoasen.edu.vn/bitstream/handle/123456789/13247/
               doi: 10.1016/j.jretconser.2019.101975
                                                                  contents.pdf?sequence=1&isallowed=y [Last accessed on
            21.  Salma Irelli R, Chaerudin R. Brand-Generated Content (BGC)   2024 Jan 06].
               and Consumer-Generated Advertising (CGA) on Instagram:
               The Influence of Perceptions on Purchase Intention. Dubai:   32.  Cutolo  D,  Kenney  M.  Platform-dependent  entrepreneurs:
               KnE Social Sciences; 2020.                         Power asymmetries, risks, and strategies in the platform
                                                                  economy. Acad Manag Perspect. 2020;35(4):584-605.
               doi: 10.18502/kss.v4i6.6649
                                                                  doi: 10.5465/amp.2019.0103
            22.  Reena  M,  Udita K.  Impact of  personalized  social  media
               advertisements  on  consumer  purchase  intention.  33.  Cuong PH. Impact of social media marketing and e-wom on
               Ann Dunarea Jos Univ Galati Fascicle I Econ Appl Inf.   purchase intention of consumer goods buyers. Laplage Rev.
               2020;26(2):15-24.                                  2021;7:703-713.
                                                                  doi: 10.24115/s2446-622020217extra-c1146p.703-713
               doi: 10.35219/eai15840409101
                                                               34.  Gawade MS. Fostering innovation, integration and inclusion
            23.  Dash R, Piyushkant M. Effect of social media advertisements   through interdisciplinary practices in management.  Int J
               on consumer purchase intentions.  Int  J  Eng  Manag  Res.
               2020;10(5):110-118.                                Trend Sci Res Dev. 2019 ;8(4):91-94.
                                                                  doi: 10.31142/ijtsrd23072
               doi: 10.31033/ijemr.10.5.19
                                                               35.  Dorenda-Zaborowicz M. Marketing w social media. Nowe
            24.  Shareef MA, Mukerji B, Dwivedi YK, Rana NP, Islam R.
               Social media marketing: Comparative effect of advertisement   Media. 2020;3:59-79.
               sources. J Retailing Consum Serv. 2019;46(1):58-69.     doi: 10.12775/nm.2012.003
               doi: 10.1016/j.jretconser.2017.11.001           36.  Schouten AP, Janssen L, Verspaget M. Celebrity vs.
                                                                  Influencer endorsements in advertising: The role of
            25.  Vidhyakala K, Santhi P. Purchase gap between intention
               and behaviour for green products among consumers. Int J   identification, credibility, and product-endorser fit.  Int J
               Psychosoc Rehabil. 2019;23(1):315-326.             Advert. 2020;39(2):258-281.
                                                                  doi: 10.1080/02650487.2019.1634898
               doi: 10.37200/ijpr/v23i1/pr190241
                                                               37.  Ivančić L, Vukšić V, Spremić M. Mastering the digital
            26.  Mekawie N, Hany A. Understanding  the factors driving
               consumers’ purchase intention of over the counter   transformation  process:  Business  practices  and  lessons
               medications using social media advertising in Egypt.   learned. Technol Innov Manag Rev. 2019;9(2):36-50.
               Procedia Comput Sci. 2019;164:698-705.             doi: 10.22215/timreview/1217
               doi: 10.1016/j.procs.2019.12.238                38.  De Jans S, Van de Sompel D, De Veirman M, Hudders L.
                                                                  #Sponsored! How the recognition of sponsoring on instagram
            27.  Sharma  H, Aggarwal  AG. Finding determinants  of
               e-commerce success: A PLS-SEM approach. J Adv Manag   posts affects adolescents’ brand evaluations through source
               Res. 2019;16(4):453-471.                           evaluations. Comput Hum Behav. 2020;109:106342.
                                                                  doi: 10.1016/j.chb.2020.106342
               doi: 10.1108/jamr-08-2018-0074
                                                               39.  Cleo, S. The Influence of Social Media Marketing Activities
            28.  Hughes C, Swaminathan V, Brooks G. Driving brand
               engagement through online social influencers: An empirical   on Purchase Intention through Brand Awareness. Dubai: KnE
               investigation of sponsored blogging campaigns.  J  Mark.   Social Sciences; 2021.
               2019;83(5):78-96.                                  doi: 10.18502/kss.v5i8.9361
               doi: 10.1177/0022242919854374                   40.  Sriram KV, Namitha K, Kamath GB. Social media


            Volume 1 Issue 1 (2024)                         9                                doi: 10.36922/dp.3682
   22   23   24   25   26   27   28   29   30   31   32