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Design+ Evolution of advertising design

not value user privacy. Personalized messaging and an augmented reality experiences, and the excitement around
authentic endorsement effectively drive user engagement, the brand’s messaging is created.
brand loyalty, and potential conversions. However, they Nevertheless, Rust as well as Tellis et al. caution
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must be coupled with sound ethical ways of data collection, against pursuing essentially a stylistic fad with no substance
giving the data back to the user, and respecting the users’ and authenticity behind it. Highlighting only visually
privacy and trust. Consumers see through a company that pleasing and relatively unimportant design aspects may
engages in a black-box type of data gathering or cannot generate a gap between the advertising message and the
provide enough and transparent information on how brand’s most significant purposes and ideas. Consumers,
personal data are used for advertising purposes. especially today when authenticity and transparency are
Unless such issues are dealt with and proven popular, probably regard this kind of announcement as
accountability systems are put in place, the validity of these fake or lacking substance. As a result, these ads do not go
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campaigns will be compromised in the end, and the brand deeper into people’s concerns. The breakneck speed at
reputation might even be affected. Thus, brands should which the design patterns vary may become a headache for
adopt a stringent policy regarding data ethics in the first brands trying to sustain a peculiar brand identity conveyed
place, which entails obtaining the users’ explicit consent through different media platforms. The endless chase for
before collecting their data, and allowing them to have new fashion trends results in disunity and conflict of brand
control over their data. However, over-adherence to data image, which is the opposite of what advertising design
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privacy and online advertising regulations may lead to many should be: to establish brand recognition and equity, which
brands not being in line with the legal frameworks and the results in a successful brand name.
industry’s best practices, accompanied by heavy financial Researchers contend that while brands must be robust
fines, legal disputes, and loss of consumer confidence. enough to be flexible and respond to emerging consumer
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Brands can diminish data risks and differentiate themselves preferences, they still need caution when riding on
as reputable and responsible companies through actively the wave of design trends. Striking a balance through
taking to heart privacy concerns, developing open data incorporating contemporary design elements while still
policies, and creating an environment where data ethics is keeping the brand identity and values at the core makes
invaluable. advertising campaigns that connect with the customers

5. Impact of design trends on advertising at a deeper level and foster brand loyalty possible. Brands
must, however, assess the impact of embracing the trends
effectiveness within their designs by considering certain vital factors,
Pryshchenko acknowledges the priority of adapting such as audience and their brand image, in the long-term
advertising designs to the current trends of social strategy. Instead of being molded by shifting fashion
media and digital transformation is challenged by some without concern for the actual brands, brands should
concerning the impact of chasing fashionable design fads consider developing design elements that will fully define
on their long-term effectiveness. Burkart as well as Tellis their brand message and be successfully exhibited in the
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et al. profess that an excessive focus on the glamorous and entire consumer journey. By utilizing a smart selection of
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skin-deep design areas would create a gap between the design trends rooted in the core value and brand identity,
advertising message and the brands’ core values. Therefore, companies construct ad campaigns that will last in the
it will miss the consumers’ desire for authenticity and audience’s minds and make them loyal.
substance. While the quickness of design style emergence 6. Consumer perception and response to
does have some difficulties for brands attempting to ensure
the consistency and recognition of their brands, they advertising design
remain available through various marketing channels. In Social media influencers and brand-generated content
today’s social media and technology-driven landscape, are key players in consumers’ decision-making process,
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with the unending impact of social media and high-tech while other schools of thought caution against the excesses
advancements, consumers get contemporary design trends associated with them. According to Walter and Agron,
that work as both boon and bane for many advertising influencer marketing and sponsored content have led to
campaigns. On the other hand, attempting to reflect the consumer doubt, and their trust in the brand is at risk,
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trends conveys to consumers that brands are contemporary, particularly where disclosures are not well conveyed or
related, and suited to their evolving preferences. The information gaps exist. In addition to this, advertising
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audience can be captured by implementing design is criticized as an untrue creation of body shapes and a
elements, such as minimalism, aggressive typography, and promoter of unequal beauty standards. The massive social

Volume 1 Issue 1 (2024) 5 doi: 10.36922/dp.3682