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Design+ Generative AI’s impact on digital marketing

needed. Therefore, we can ask for five potential names and Explanation of Design Choices for “Purebred Perfection”
have the AI explain why they are appropriate choices. The Logo
following is the response:
The logo for “Purebred Perfection” was designed with a
Here are five potential names for your luxury bespoke sophisticated and exclusive esthetic, reflecting the luxury
pet grooming business, along with explanations for why services offered by the business. The design features
they are appropriate: elegant typography with a refined emblem, possibly a
1. “Pristine Paws Couture” crown, symbolizing the royal treatment and excellence
a. Explanation: This name suggests elegance and that the brand promises to its high-end clients.
luxury, with “Pristine” highlighting cleanliness Color palette:
and perfection, while “Couture” reflects the • Rich golds: Gold is often associated with luxury,
custom, high-fashion grooming services tailored success, and wealth, making it an ideal color to
to each pet. convey the high-end nature of the business.
2. “Canine Elegance” • Deep blacks: Black adds a sense of sophistication
a. Explanation: “Canine Elegance” emphasizes the and elegance, creating a strong contrast with the
sophistication and refined nature of the grooming gold and enhancing the logo’s visual impact.
services offered, appealing to high-end clients who • Crisp whites: White is used to convey purity and
value elegance and style for their purebred dogs. simplicity, balancing the more opulent colors and
3. “Luxe Pet Parlor” ensuring that the logo remains clean and refined.
a. Explanation: The word “Luxe” immediately • Regal purple or Deep blue accents: These colors are
conveys luxury, while "Pet Parlor" gives a nod traditionally associated with royalty and nobility,
to the personalized, boutique-style services further emphasizing the premium quality of the
that are characteristic of high-end grooming services provided.
establishments. Esthetic: The overall esthetic is classic yet modern,
4. “Groomed Royalty” appealing to affluent pet owners who value tradition but
a. Explanation: This name plays on the idea that the also appreciate contemporary design elements. The use
pets receiving your services are treated like royalty, of a crown or similar emblem reinforces the idea that
emphasizing the premium and exclusive nature of the pets serviced by the business are treated like royalty,
your grooming offerings. which aligns perfectly with the expectations of the target
5. “Purebred Perfection” market.
a. Explanation: This name directly appeals to the This combination of colors and design elements ensures
niche market of purebred pet owners, with that the logo not only stands out but also resonates with
“Perfection” indicating the top-quality grooming the luxury-oriented clientele that “Purebred Perfection”
and attention to detail that your business aims to attract.
provides.
Each of these names reflects the luxurious, bespoke and esthetic are achieved. When satisfied, one could
services you offer, positioning your business as a top move on to social media marketing. Given that content
choice for clients seeking the best for their pets. creation and posting on social media are incredibly time-
consuming, creating written and visual content quickly
If one does not prefer the examples, they can ask the AI to becomes a necessity. The process was continued by asking
generate five more, continuously until arriving at the desired for an image to accompany hashtags, emojis, and text. In this
name. For the sake of this exercise, number five: Purebred instance, the following prompt was used: “Now, generate an
Perfection was selected. Now, with any brand, establishing a image for a social media post on Instagram demonstrating
visual esthetic is key, usually starting with a logo. Hence, in your service with a poodle that has an exquisite haircut with
this instance, the following prompt was used in the chat to a dye job.” The result can be seen in Figure 3.
continue to create the logo: “Now, create a logo for #5 and select
a color palette and aesthetic that meets the needs of the target With the image generated, we can immediately
audience and explain why you made those choices.” The logo follow-up and begin generating the written content that
would accompany it. This can be obtained incredibly
can be seen in Figure 2 followed by the requested description.
quickly through the following prompt: “Now, write the
As with the business’s name, one could regenerate the text for the post advertising your services with hashtags and
logo until the desired color scheme, subject matter, style, emojis.” The resultant output is as follows:

Volume 1 Issue 1 (2024) 7 doi: 10.36922/dp.4776