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Design+ Generative AI’s impact on digital marketing

Given these findings, several feasible recommendations Author contributions
can be given for companies looking to integrate AI into
their marketing strategies. First, businesses should Conceptualization: Andrew Smith
incorporate AI tools into their content creation workflows Methodology: Andrew Smith
Investigation: James Hutson
to enhance efficiency and reduce reliance on large teams of Writing – original draft: James Hutson
designers, copywriters, and strategists. These tools, such as Writing – review & editing: James Hutson
ChatGPT and Canva, can automate many aspects of content
production, allowing marketers to focus on high-level Ethics approval and consent to participate
strategy and customer engagement. Second, companies
should leverage AI-driven audience segmentation and Not applicable.
personalization technologies to deliver more relevant, Consent for publication
engaging content to their customers. Using real-time data
analysis, businesses can tailor their messages to fulfill the Not applicable.
target audiences’ needs and preferences better, improving
customer satisfaction and retention. Availability of data
Furthermore, businesses should adopt AI-powered Data are available upon request.
analytics platforms to monitor the performance of their References
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Acknowledgments doi: 10.1108/AM-01-2014-0002
8. Kumar KR, Sudhakar S, Vani G. Digital Marketing.
None. Karnataka: Archers and Elevators Publishing House; 2023.

Funding 9. Andrews P. Adobe Photoshop Elements 6: A Visual
Introduction to Digital Photography. United Kingdom:
None. Routledge; 2009.

Conflict of interest 10. Swerzenski JD. Producing professionalization: Analyzing
the discourse of adobe premiere’s learn more tools in shaping
The authors declare that they have no competing interests. student practices. Media Pract Educ. 2021;22(4):325-341.

Volume 1 Issue 1 (2024) 11 doi: 10.36922/dp.4776