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Design+ Generative AI’s impact on digital marketing

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The steps in Table 1 can be followed and generate
more content as desired. To ensure this content reaches
the right audience, the business owner can continue using
AI-powered scheduling tools like Hootsuite (https://www.
hootsuite.com/) to plan and automate the posting schedule.
This tool allows content to be consistently shared across Figure 2. James Hutson, Logo Design for Purebred Perfection, ChatGPT-4/
multiple platforms, such as Instagram, Facebook, and DALLE-3, 2024. (Public Domain). Copyright © 2024. James Hutson,
TikTok, where luxury pet owners are likely to spend their Reprinted with permission of James Hutson.
time. The business can maintain a steady online presence
without requiring constant manual updates with schedule
automation, freeing up time to focus on other aspects of
the business. Moreover, the scheduling tool can be used to
post-content at optimal times when the target audience is
most active, maximizing the chances of engagement.
Engagement is a crucial element in building a loyal
customer base, especially in a niche market like luxury pet
grooming. To foster a connection with potential clients, the
business owner can utilize AI tools to monitor social media
mentions and respond to inquiries or comments in real-
time. This level of responsiveness creates a personalized
experience for followers, making them feel valued and more
likely to engage with the brand. Tools like Sprout Social
can assist in managing these interactions across various
platforms, ensuring that no customer query or comment
goes unnoticed. By actively engaging with the audience, the
business can build a community of dedicated followers who
not only appreciate the services but also become advocates
for the brand. This community-driven approach can lead Figure 3. James Hutson, Image of Groomed Poodle, ChatGPT-4/DALLE-
to user-generated content, where satisfied customers share 3, 2024. (Public Domain). Copyright © 2024. James Hutson. Reprinted
their pets’ grooming experiences on their social media with permission of James Hutson.
profiles, further expanding the brand’s reach organically.
In addition, real-time engagement allows the business providing detailed insights into metrics such as likes,
owner to promptly address any concerns or feedback, shares, comments, and overall engagement. By examining
this data, the business owner can identify which types of
maintaining a positive reputation and fostering trust.
content resonate most with the audience. For example,
The final step in the content strategy is to analyze the if videos showcasing the grooming process consistently
campaign’s performance using AI-driven analytics tools. receive higher engagement than static images, the strategy
These tools can track the performance of each post, can be adjusted to include more video content.

Volume 1 Issue 1 (2024) 8 doi: 10.36922/dp.4776