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Design+ The transformation of the automotive industry

Figure 2. PRISMA flow chart

factors and serves to systematically capture and compare Turienzo et al. Hoeft identifies vehicle connectivity as
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these contents, facilitating an understanding of the present a central enabler of other CASE dimensions (Connected,
state of research. The concept matrix helps identify Autonomous, Shared, and Electric) and emphasizes the
research gaps by highlighting which areas have already opportunity to create economic, social, and ecological
been extensively studied and where further research is value. Connectivity facilitates communication between
needed. A complete visualization of the concept matrix various systems both within the vehicle and with
can be found in Table A1 (in Appendix), while a selected external systems. Connectivity can be categorized into
excerpt is presented in Table 1. This overview provides a vehicle-to-everything, vehicle-to-vehicle and vehicle-to-
solid foundation for the subsequent deeper qualitative infrastructure. 44
analysis, which will be initiated and expanded in the next Connectivity allows automotive manufacturers access
chapter. to large datasets to improve customer experience and

The technological drivers identified in the literature product quality. Individual user profiles contribute to the
review were connectivity, autonomous driving, personalization of the driving experience, for example,
electrification and alternative drive technologies, as through integration with systems, such as Apple CarPlay
well as digitalization. In addition to the primary drivers, and Android Auto. 37
supporting technologies were also identified but not Kuang describes that intelligent connected vehicles
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examined in detail. These include AI, digital platforms, change the product forms and service patterns of the
big data, robotics, 3D printing, and cloud computing. traditional automotive industry, leading to a fundamental
The concept matrix provides a structured overview of shift in the value chain. In product design and development,
the distribution of these technological drivers across the this results in changes to the structure, components,
analyzed literature. It systematically maps which sources and appearance of vehicles, such as replacing traditional
discuss specific technological factors, highlighting the actuators with mechatronic systems. The industrial
prevalence and emphasis of each driver within the existing organization in production is expected to undergo intense
research. transformation, as product value shifts from automobiles
to relevant data and services, potentially reducing the
4.1. Connectivity
dominance of original equipment manufacturers (OEMs).
Connected and autonomous vehicles (CAV) have the In the era of intelligent connected vehicles, the structure
potential to transform business models, according to of the automotive industry will fundamentally change.

Volume 2 Issue 1 (2025) 6 doi: 10.36922/dp.4445