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Global Translational Medicine Mass balance

et al. article is an excellent discussion of Coke’s main unaware that they are being misled by large corporations
[47]
marketing strategies. like Coke because of the clever marketing strategies they
Coke has also utilized US-based governmental employ.
organizations in spreading its propaganda. For example, the In essence, contrary to what sugar industry-sponsored
Centers for Disease Control and Prevention (CDC) has had “researchers” claim, “you cannot outrun a bad diet” .
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longstanding ties to Coke . Barbara Bowman, the previous
[46]
director of the CDC’s Division for Heart Disease and 23. Conclusion
Stroke Prevention, resigned after her emails with a former In this paper, a new paradigm that paints a more accurate
Coke executive were disclosed . These emails proved picture of the evolution of body weight is proposed: Chronic
[48]
that Bowman had advised the former Coke and industry positive mass balance is the actual etiology of obesity,
association executive on how to influence the Director‐ not positive energy balance. This opens up a completely
General of the World Health Organization (WHO) to new era in obesity research. By shifting to a mass balance
stop promoting taxes on sugar. Perhaps prompted by this paradigm of obesity, a deeper understanding of this disease
incident, the CDC website currently states the following: may follow in the near future. The immediate result of such
“Frequently drinking sugar-sweetened beverages is a shift is that feeding studies will be more accurate, as mass
associated with weight gain, obesity, type 2 diabetes, heart measurements do not suffer from various uncertainty
disease, kidney diseases, non-alcoholic liver disease, tooth factors, like energy measurements (e.g., DLW) .
[53]
decay and cavities, and gout, a type of arthritis. Limiting
sugary drink intake can help individuals maintain a healthy The paradigm shift must begin. The importance of
weight and have healthy dietary patterns” . However, with treating and preventing obesity must take precedence over
[49]
regard to individual cases, there is absolutely no reason to the honor of researchers. At times, fundamental knowledge
assume systematic abuses on the part of the CDC. In my structures may turn out to be incorrect, and thus must be
opinion, the CDC website and other bulletins currently abandoned. “That is what fundamental novelties of fact
have reliable information on the subject. and theory do. Produced inadvertently by a game played
under one set of rules, their assimilation requires the
Although not everyone would agree, the idea that some elaboration of another set,” as Kuhn stated in his classic
authoritative nutrition and obesity journals are mainly work The Structure of Scientific Revolutions .
[54]
marketing channels for Coke and other companies that “live”
on sugar may hold merit on the basis of the best available The rational mind’s ability for biases, exaggeration, and
[55]
evidence collected in 2020, 2011, and 2022. However, cover up is the crux . Rationality per se does not cause
this does not, in any way, mean that all the researchers problems, but the rational mind is attracted to the greatest
who have had published in these journals are dishonest. of sins, namely the tendency to think of the things one
Without truthful articles, these misguided journals would knows as absolute, “ultimate truths.” Researchers celebrate
not be able to operate any longer. Nevertheless, there is their own theories, claiming that better ones, or ones
sufficient evidence that these misguided journals have had outside of theirs, do not even have to exist. They begin from
a considerable detrimental effect on humanity, and thus the basic assumption that all the most fundamental facts
require very careful legal scrutiny. When the lives and have already been proven beyond doubt, that is, nothing
health of hundreds of millions of people are threatened important has been left unexplored. This is sometimes the
with misinformation, it is a very serious crime. Since the case, but from time to time, even “ultimate truths” change.
subject, to some extent, falls outside the scope of this A paradigm shift is an intellectual revolution,
article, there is no need to discuss the matter further; accompanied by the chaos and fear inherent in revolution.
however, more detailed information about the activities of Sacrifice is always required to correct a mistake, and if
these corrupt journals will be presented in the upcoming the mistake is significant, so must the sacrifice. When
article. the new truth is denied over a long period of time, a
That having been said, Noakes’ recent work Real Food on significant amount of sacrificial debt may have already
Trial: How the diet dictators tried to destroy a top scientist is accrued. Some leading researchers in the field seem to
a recommended read . This book presents the large-scale have already accrued enough debt that they treat the mass
[50]
corruption in nutrition-related publications in an excellent balance approach like a plague. They mirror those “unfit to
way. In addition, Lustig’s recent work Metabolical: The become devotees of knowledge” who refused to be any part
Lure and the Lies of Processed Food, Nutrition, and Modern of the “new truths” that contradict prevalent opinions, as
Medicine is also worth reading. The nutrition industry is portrayed in Nietzsche’s statement in his classic work The
[51]
clearly tainted from top to bottom. Many researchers are Gay Science.

Volume 2 Issue 1 (2023) 13 https://doi.org/10.36922/gtm.222