Page 127 - JCAU-7-2

Journal of Chinese
Architecture and Urbanism Heritage tourism: Personal and collective factors

Table 3. Results of the validity test
Dimension Cronbach’s alpha Kaiser–Meyer–Olkin Bartlett’s test of sphericity
coefficient sampling adequacy Approximate Degrees of Significance
Chi‑square freedom test
Community embeddedness 0.739 0.735 561.825 45 0.000
Value perception 0.768 0.796 484.546 45 0.000
Local emotion 0.734 0.719 452.476 45 0.000
Behavioral intention 0.715 0.723 471.865 45 0.000
Population level 0.780 0.813 2,607.201 496 0.000

Table 4. Model fitting results
Indicator Absolute fit indicator Incremental fit index Parsimonious fit index
Specific classification χ /df RMSEA GFI IFI CFI PGFI PNFI
2
Assessment criteria <3 <0.08 >0.9 >0.9 >0.9 >0.5 >0.5
Fitting effect 2.267 0.079 0.939 0.912 0.907 0.604 0.597
Notes: CFI: Comparative fit index; GFI: Goodness-of-fit index; IFI: Incremental fit index; PGFI: Parsimonious goodness-of-fit index;
PNFI: Parsimonious normed fit index; RMSEA: Root mean square error of approximation.

Table 5. Path analysis results
Path Path coefficient Standard error Critical ratio p‑value
Community embeddedness→Value perception 0.526 0.138 3.804 <0.001
Behavioral intention→Local emotion 0.902 0.127 7.094 <0.001
Community embeddedness→Behavioral intention 0.606 0.134 4.507 <0.001
Local emotion→Behavioral intention 0.408 0.109 3.722 <0.001

Figure 3. Structural equation modeling results. Source: Diagram by the authors.

cultural heritage had a more pronounced impact, with path likely to develop a robust emotional connection to
coefficients of 0.655 and 0.682, respectively, compared to their community. This emotional attachment may stem
the coefficient of 0.315 for social values. These findings from their deep-rooted connection to cultural heritage,
suggest that residents with a deeper comprehension of recognized as a representation of communal identity and
the cultural and economic values of heritage are more historical legacy.

Volume 7 Issue 2 (2025) 9 https://doi.org/10.36922/jcau.5739