Page 149 - JCAU-7-3

Journal of Chinese
Architecture and Urbanism Cultural tourism and lessons from China

focuses on the district of Uchuraccay in Peru, a location such strategies can be specifically adapted to the context of
that has received little attention in previous studies. By Uchuraccay. The preservation of tangible heritage, such as
examining this specific case, the study provides detailed archeological and architectural remains, has the potential
and contextually relevant information on the interactions to strengthen local identity. However, a deeper analysis
between cultural heritage and tourism. This is particularly is required to address challenges unique to Uchuraccay,
significant given the important role tourism can play in such as limited access to resources and the region’s distinct
fostering economic development and reducing poverty in cultural characteristics. In this regard, it is necessary to
the region. critically assess the extent to which methods employed
The primary contribution of this article lies in in other contexts, such as Iraq, are applicable or require
addressing an existing gap in tourism literature, specifically substantial adjustments to be effective in the Peruvian
in relation to the intersection of cultural heritage and Andean region.
tourism development in the countries of the American On the other hand, intangible cultural heritage differs
continent. Although previous studies have highlighted the from tangible heritage in that it lacks a material form. On
growing demand for rural tourism and its potential to boost this subject, Wang (2020) points out that intangible heritage
economic growth, enhance community engagement, and is a key factor in the preservation of cultural diversity, as it
promote local production, there is a lack of robust, up-to- adapts to new trends and ensures its permanence across
date evidence on the precise relationship between cultural generations. Similarly, Guo (2020) stresses the importance
heritage and tourism development in this geographical of traditions, expressions, rituals, knowledge, and cultural
context. This article is positioned as a significant effort practices as essential components of intangible heritage.
to fill this gap, focusing its attention on the Uchuraccay However, recent research highlights the absence of
district in Peru, a place that has received little attention in specific strategies for safeguarding intangible heritage
academic discourse. in Latin America, an issue that this study addresses in
depth (Rubio-Andrada et al., 2022). For example, in
By centering on this specific location, the study
seeks to generate detailed and relevant insights into Peru, traditional practices such as weaving, dance, and
gastronomy not only possess intrinsic cultural value but
the ways cultural heritage influences tourism. This also play a fundamental role in local tourism development
localized approach is crucial, as it sheds light on the strategies. Furthermore, the proposal to establish a secure
unique dynamics of Uchuraccay and serves as a valuable information platform for preserving historical records, as
reference for understanding how cultural heritage can suggested by research in China (Guan, 2021), highlights
drive economic development and poverty alleviation in the need for further studies on the specific strategies and
similar rural contexts. Ultimately, this study provides a technologies necessary to effectively preserve intangible
distinctive and meaningful perspective that enriches the heritage. Despite these insights, there remains a notable
global understanding of the relationship between cultural gap in research addressing the technologies best suited for
heritage and tourism within the specific context of the implementation in places such as Uchuraccay.
American continent.
In this context, it becomes urgent to investigate not
2. Literature review only the most appropriate technological solutions but

Tangible cultural heritage consists of material assets that are also the local barriers that may hinder their adoption,
considered unique and irreplaceable due to their historical such as limited digital infrastructure, weak connectivity
and cultural significance in shaping the social identity of a to advanced technologies, and cultural differences that
specific place (de la Cruz et al., 2021; Juanis et al., 2020). influence the acceptance and use of these platforms.
This dimension is divided into two categories: the first In addition, assessing how the local community can
includes movable objects such as archeological artifacts, actively participate in preserving intangible heritage is
artistic work, utilitarian objects, and documents, while the crucial, considering the importance of oral narratives and
second comprises immovable structures, including urban traditions, which are not always recorded in digital media.
sectors and residential architecture that remain in their Environmental tourism development, which focuses
origin location (Jamaludin et al., 2021). A study conducted on the biotic components of a tourist attraction and offers
in Iraq on urban landscape transformation and threats to entertainment through various ecological manifestations,
local identity emphasizes the need for greater support in is a crucial aspect of the tourism landscape (Julianti
preserving tangible heritage to maintain the traditional et al., 2021). At present, the environmental dimension
value of these areas (Farhan et al., 2021). While this is fundamental to tourism development by promoting
approach has global relevance, it is crucial to explore how the protection and sustainable use of natural resources,

Volume 7 Issue 3 (2025) 3 https://doi.org/10.36922/jcau.5862