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Journal of Chinese
            Architecture and Urbanism                                            Anthropological observation of Lizhuang




            Table 2. Development of interview questions based on social media content
            Blogger                          Text and evaluation                           Summary
            10          “If you go to Jiangnan Wuzhen, then you should definitely take a detour to Lizhuang   The portrayal of Lizhuang historical
                        historical town.”                                        town as analogous to the water towns
            11          “Sichuan also has the charm of Jiangnan’s water towns; Lizhuang’s night view is as   of Jiangnan in eastern China (such as
                        beautiful as a painting.”                                Wuzhen) frequently appears in social
                                                                                 media posts. This study incorporates these
            12          “The smoke and mist blend into the river; this is Lizhuang’s historical town.”  narratives into in-depth interviews, asking:
            13          “Lizhuang historical town, with just one sentence, you capture spring and dusk, and I   How do local residents, staff from the
                        feel like I have arrived in the real Jiangnan.”          scenic area management committee, and
                                                                                 tourists perceive the portrayal of Lizhuang
            14          “The photos came out so great! Lizhuang historical town is indeed like Jiangnan’s water   historical town as “Wuzhen of Sichuan” or
                        towns.”
                                                                                 “Jiangnan water town of Sichuan” on social
            15          “Lizhuang’s architecture, scattered across the landscape, reflects both human warmth and   media?
                        heavenly beauty, with no trace of modernization, preserving the charm of the old days.”
            16          “Small alleys, dense fog, and ancient stone bridges make up the scenery here, just like
                        Jiangnan. A rainy day in Lizhuang feels particularly nostalgic, as if time has slowed down.”
            17          “Lizhuang historical town is like an ancient building, standing firm and displaying the
                        beauty of Jiangnan.”
            18          “If you can’t make it to Jiangnan’s Wuzhen, you should visit Lizhuang historical town.”
            19          “I didn’t expect Sichuan to have such a Jiangnan-style town like Lizhuang; it’s charming!”
            20          “Sichuan has its own Jiangnan in Lizhuang. The floating mist and smoke perfectly
                        capture the poetry of Jiangnan’s small towns.”
            21          “Every time I take photos in Lizhuang, it feels like I’m in the Jiangnan water town.”
            22          “Jiangnan’s small town – Lizhuang, a place that thrives in both day and night.”

            Table 3. Participant information from in‑depth interviews

            Number  Gender  Age                                    Identity
            LZ01      M     73  Local cultural elite, writer
            LZ02       F    32  Local resident, coffee shop employee
            LS03      M     22  Volunteer Teacher from the Tongji University
            LZ04       F    22  Local resident, daughter of a specialty shop owner
            LZ06       F    34  Local resident, employee at the Moonfield Children’s Bookstore
            GW08       F    33  Staff member of the Lizhuang Historical Town Scenic Area Management Committee
            GW09       F    32  Deputy Director of the Lizhuang Historical Town Scenic Area Management Committee
            GW10       F    21  Staff member of the Lizhuang Historical Town Scenic Area Management Committee, recent graduate
            LZ11      M     45  Local resident, owner of a tea shop
            LZ13       F    40  Local resident, owner of a milk tea shop in the Moonfield scenic area
            YK14      M     49  Tourist, from other areas of Yibin city
            YK15       F    48  Tourist, from other areas of Yibin city
            LZ16      M     48  Local resident, owner of Fresh Fish Restaurant
            YK17       F    20  Tourist, university student from Yibin city
            YK18      M     26  Tourist, photography enthusiast from Yibin city
            Note: F: Female; M: Male.

            residents. By analyzing their respective influences, the   on  the  locality  of  Zhouzhuang  historical  town  through
            study aims to summarize the specific contributions of each   the interplay of authority, capital, and culture (Jiang &
            party to the construction of Lizhuang’s locality.  Su, 2016). Building on this framework, this study extends
              Previous research has explored various elements   and refines the analysis to reflect the locality of Lizhuang’s
            influencing tourism development and examined its impact   historical town. By summarizing and incorporating


            Volume 7 Issue 3 (2025)                         5                        https://doi.org/10.36922/jcau.4876
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