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Arts & Communication Decoding art communication studies in the age of digital technology

to underscore traditional concepts and models of registration. The third period is the digitization of the art
development. Third, the integrated development of new industry, that is, the development of new art e-commerce
technologies also poses considerable challenges. The based on a digital comprehensive service platform. By
general trend toward the integrated development of new integrating the functions of art e-commerce platform in the
technologies has made major changes in many aspects second stage, more emphasis is placed on the management
including the cultivation of new business forms, the and service of data, namely, digital credit reporting and
shaping of new trade, and the innovation of new products. customer credit management.
Fourth, making advancements also gives rise to some
difficulties. The main reason is that fundamental changes 4.4.4. The value of all-round integrated development
and challenges occur in the development of new business is greatly appreciated
forms. These challenges have already been around us, but The development of media integration follows a logic of
we have not yet adapted to these changes, to which we still the media-communication-medium-integration. It is not
find traditional concepts a solution. only the integration of channels and forms of media and
Correspondingly, as media integration continues, the communication, but also promotes the transformation of
emergence and development of the third media have also human society from an information society to a platform-
continuously demonstrated the following strategic trends: based one with digital and smart technologies. The
development of the media starts from traditional media,
4.4.1. The development of digital and intelligent then forms of communication, and medium, and then to
technologies attracts more and more attention media integration.
At present, digitization involves the Chinese art industry. 4.4.5. Integrated development that supports aesthetic
In the next 3 to 5 years, the entire art market and the art culture is valued
industry will face a difficult transformation of business
forms. It is necessary to understand the digital development The rise and development of the contemporary esthetic
of the art industry in the broader context of our century. It culture suggests the following underlying trends. First, it
is a time when the consumption structure is going through derives from yet extends aesthetics – beyond aesthetics,
rapid transformation, a variety of art consumption models as it is. It evolves from the existentialist ontology in
are taking shape, and digital-based consumption scenarios anthropology and demonstrates the arche, authenticity and
are also under formation. intersubjectivity of existence, thus laying the foundation
for the transformation of contemporary Chinese esthetics.
4.4.2. There has been growing interest in immersive Second, the sudden emergence of studies of esthetic
experience grounded on digital scenarios culture is characterized by its high sensitivity, careful
The profound changes in the development of the art attention, and full support to the survival of aesthetic
industry are evidenced by the birth of new digital service culture, and continues to expand the research paths for
scenarios based on new types of infrastructure. A once the transformation of contemporary Chinese esthetics.
immature system might have made a quick breakthrough Then, the continuous growth of and increasing interest in
due to the construction of new types of infrastructure. aesthetic Sinicization are based on the identification of life
A new basic feature of the new age of consumption is the in the Chinese cultural tradition, which is the juxtaposition
rise of cultural and artistic consumption. In other words, of reality and virtuality. Finally, the notion of “beyond
more and more consumers are in pursuit of diversified, esthetics” highlights survival because only on the quality
multi-tiered, and personalized products and services, basis of feeling, experiencing, and appreciating survival,
together with immersive experiences. can it be possible to embark on the ideological road to
the arche. If there is no such primitive communication in
4.4.3. Greater importance is attached to platform- esthetic ideologies, it is impossible to talk about the source
based services and renewal of aesthetics.
Art e-commerce is a typical example, which has gone In the fusion of aestheticism, consumerism, and
through three stages. The first phase is making the traditional urbanization, it is inevitable that the development of
business forms of the art industry Internet-based. The contemporary Chinese art has turned aesthetic culture
second is the platform-based transaction of the art industry. secular, instrumentalized, fragmented, fashionable,
It is a platform for display, transaction and service based novel, entertaining, and snackable. Since the 1990s, the
on Internet technology. Its focus is on transaction process world’s technological, political, and economic landscape
management which is based on witness transactions and has undergone tremendous changes. Technological
transaction traceability management that is grounded on progress is changing the public’s esthetic concepts, ways of

Volume 1 Issue 1 (2023) 10 https://doi.org/10.36922/ac.v1i1.254