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Arts & Communication Decoding art communication studies in the age of digital technology

production, and study habits. The biggest change is found of communication studies, but a real insight into such a
in the transmission and organization of information based change requires broader and in-depth knowledge about
on the integration of internet technology, communication the background.
technology, and information management technology. Broadly speaking, media integration is also a new form
The new business forms, under the trend of aesthetic of the cultural industry. At the moment, a growing number
and cultural integration, must use innovative cultural of people realize that promoting media integration and
integration and technological innovation in concepts, building omni-media has become an important strategic
means, approaches, and models to spread Chinese culture issue in the new era. Besides, media integration is a
and Chinese aesthetics. It can thus enhance the capability of fundamental change in the development of the art industry,
the cultural industry and internationalize Chinese culture. especially a revolutionary change in the exploration,
The revolutionary changes in the exploration, integration, integration, application of cultural and artistic resources,
application, and value discovery and realization of cultural and value discovery and value realization. The in-depth
resources brought about by media integration are also development of media integration makes the discovery of
important aspects that should be paid attention to in the new resources more independent, systematic, bountiful,
development of media integration. and strategically meaningful.

4.4.6. Cross-cultural integrated development is In addition, the rise of the third media has played
heeded an active role in re-establishing aesthetic culture and
utilizing the market to foster the development of social
Cross-cultural integration refers primarily to the aesthetic education and the popularization of art. Market
exchange and fusion of different cultures. In the context and consumption models can spread cultural and artistic
of globalization, it broadly covers the cross-border knowledge, carry out social esthetic education, and form
communication and integration between cultures regardless a new mechanism for new art communication, which
of ethnicities, ideologies, and development backgrounds. Be we should value, study, and make good use of. This is a
it globalization or localization, in essence it is still a matter of major research topic raised by the emerging experience
interests. Globalization focuses more on the issue of vision, economy. It is of great strategic significance for the
while localization stays alert to the balance and focus of construction of a culturally powerful country. Finally,
interests between internationalization and localization. the rise of the third media provides a good solution to
At present, cross-cultural integration extends its the task of taking Chinese culture to the global stage.
development mainly in four directions. One is to integrate Increasingly, consumption, the market and the industry
with different ethnic groups and their cultural systems become important channels for cultural dissemination
across the world. Second, cross-cultural integration of and experience. Therefore, the emphasis is on how to
traditional industries is also taken into account. Third, communicate in a language that is universally intelligible.
cross-cultural integration also needs to blend with emerging The answer is to adopt the code of conduct and language
industries. The last one is that it should interact and integrate widely accepted in the market, industry and financial
with what grows out of itself. Market and business forms of institutions, which is the “lingua franca” that we should be
consumption need to be further involved in the process of more familiar with and capable of.
cultural and artistic dissemination, which helps cross-border
integration between cultural and artistic consumption. Acknowledgments
Cultural and artistic consumption thus become a part of None.
contemporary social life and a means to enable cross-border
communication in the context of globalization. Funding

4.5. The development of the third media has None.
strategic and practical significance
Conflict of interest
The rise of the third media ostensibly results from
the development of media integration. However, The authors declare no competing of interest.
fundamentally, it is the transformation of esthetic Author contributions
culture as well as means, motivations, and channels
of cultural innovation against the background of the Conceptualization: Mu Xi
new age of consumption and the integration of new Writing – original draft: Mu Xi
technologies. This transformation is not merely an issue Writing – review & editing: Feng Gao

Volume 1 Issue 1 (2023) 11 https://doi.org/10.36922/ac.v1i1.254