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Arts & Communication Business models transformation in the creative industries

were involved in two different projects organized by Ca’ 2. Theoretical background
Foscari University, financed with regional funds and
intended to support the economic revitalization of the 2.1. Sustainable BMs
sector. These organizations, based in different areas of A BM is a collection of features that indicate how an
the Veneto region (Padua, Venice, Belluno, Treviso), economic venture generates, transmits, and collects
voluntarily chose to join the projects, which included economic value for its benefit. As a consequence, it
financing for capital goods and the opportunity to attend organically displays the contents of a company concept
training courses and receive targeted advice. In this while also diving into the real capacity to produce value
scenario, the purpose of this review was twofold: on the in a properly organized way. The BM Canvas tool enables
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one hand, to support these organizations in resuming you to objectively define how a company generates
their activities, and on the other, to utilize the opportunity and distributes value to a specified target market while
to undertake research analyzing the influence of the collecting enough value to achieve profitability objectives.
pandemic on their organizational structures. Despite When considering CCIs, it is vital to conduct a BM study
the fact that various studies have been conducted on that considers both sustainability goals and the major
the pandemic and, in general, on the PAO sector, there societal effect they might have on the environment.
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is a lack of empirical proof showing how the COVID- 3
19 period induced a major alteration, both positive Recent research has thoroughly reviewed the literature
and negative, on the cultural and creative industries on sustainable BMs and highlighted their key qualities. In
(CCIs), and in particular, on the PAOs. The most visible these models, sustainability principles drive the organization
and its decision-making process, transforming rather than
outcome of the research was the changes observed in the supplementing the company’s dominant neoclassical model
organizational structures of the PAOs under examination, by integrating social and environmental considerations.
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specifically in their business model (BM).
Sustainable BMs consider the global market, taking into
The purpose of this paper is to describe the major consideration the growth of newly industrialized nations
findings of the research conducted on the PAOs examined, and the increasing demand for sustainable products and
highlighting the substantial changes that happened in their services. They provide social and cultural value for clients
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various BMs during the COVID-19 pandemic. One of the by combining community, environmental, cultural, and
most significant findings from the research is that PAOs commercial operations, aiming to provide more than just
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are increasingly focusing on environmental sustainability economic value to a larger group of stakeholders. 7
issues.
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According to Boons and Lüdeke-Freund, a sustainable
Certainly, CCIs have always had a privileged BM differs from a conventional one in four ways: first, the
relationship with issues related to social aspects, but this value proposition provides measurable ecological and/or
profound focus on green issues represents, in my opinion, social value in addition to economic value; second, the
an important turning point in the way PAOs carry out their supply chain involves providers who take responsibility for
activities. It changes the way they approach their territory their stakeholders as well as those of the focal company;
and community, improves air quality, and raises awareness and third, the customer interface motivates clients to take
of social welfare issues. responsibility for their consumption and that of the focal
From this standpoint, it is vital to investigate company. Based on these assumptions, the company’s
sustainable BMs as a new framework within which to financial model represents a fair distribution of economic
interpret the phenomenon of PAOs and, subsequently, costs and reward among the BM’s participants, as well as
CCIs. This article will first look at the primary theoretical the ecological, social, and cultural repercussions on the
underpinning for sustainable BM, followed by an area. It contributes to meeting sustainability objectives
introduction to the broader topic of BMs within CCIs. such as resource efficiency and social relevance. 9
The research methodology used will then be outlined, A (strongly) sustainable BM is defined as the process
as well as the main alterations that allowed the analyzed by which a company determines the appropriate inputs,
PAOs to cope with the pandemic and remain in the resource flows, and value decisions, as well as its role
market. in ecosystems, for sustainability measures, i.e., indicators
Finally, the results obtained using the BM Canvas will that assess the outcomes and effects of BM decisions, to be
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be compared to models specifically developed for CCIs, considered successful. It incorporates sustainability into
with the goal of defining a sustainable BM for PAOs that is the company’s value proposition and value development
recognizable from a non-industrial perspective while also processes, ultimately benefitting consumers, the environment,
adaptable to non-profit realities. and society. Therefore, it is a simplified portrayal of
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Volume 3 Issue 2 (2025) 2 doi: 10.36922/ac.2974