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Arts & Communication                                     Business models transformation in the creative industries






                 Social, cultural, and   environmental impact  The projects implemented   use theater research   as a methodology for   the education of the   younger generations,   the valorization of   cultural heritage, urban   regeneration, community   development, theater   production accessible   to disabilities, social   inclusion, and the   production of innovative   theater devices.  Social, cultural, and environmental   The organization has a high social  impact









                 Revenue streams  Public financing and   selling shows on the   market.  Revenue   impact  streams  Fixed ticket   external   financing.  readable.









                 Cost   structures  Value-oriented   business with   high fixed   costs and   variable costs   related to   production   and   distribution.  Cost   structures  Value-oriented   price;  activity with   variable costs   linked to the   progress of   projects.



                 Customer   segments  Clients and   financiers,   public bodies,   schools and   universities,   partners, and   end-users (main   target segments:   3 – 19-year-olds   and families).  Customer   segments  End-users,   people with   disabilities.






                 Channels  Co‑productions,   theater reviews,   training courses,   media, and   website.  Channels  Website,   training   courses,   word of   mouth.





                 Customer   relations  Network   of contacts   with public   administrations,   artists and   patrons,   schools, and   universities.  Customer   relations  Network   of personal   contacts in the   performance   industry.




                 Value propositions  The organization   aims to generate an   inclusive environment   of theatrical and   artistic creation,   which is a place for   the elaboration of the   collective present, for   training emotional   depth of cultural   production, education,   and promotion of   beauty with a focus   on the younger   generations, to build   new ethical scenarios.  Value   propositions  The association   aims to use art   to talk about   social issues








                   resources Key   Intellectual   resources,   human   resources,   financial and   technical   resources.  Key   Key   resources  activities  Intellectual   Theater   resources,   production,   human   short film   resources,   and video   and   production,   technical   and   resources.  workshops.
             Table 5. PAO No. 1: Theater sector  Key activities Key partners  Production and   distribution  administrations,   of theater   performances,  universities,   programming   of festivals   companies,   for schools,   and training   industries,   activities.  partners, and   Note: Pandemic-related measures are underlined in bold. Abbreviation: PAO: Performing arts organizations.  Table 6. PAO No. 2: Dance sector  Key partners  Theater and dance   companies, fes











                          schools,
                      Public



            Volume 3 Issue 2 (2025)  theater   creative   clients and   suppliers.  7        doi: 10.36922/ac.2974
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