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Arts & Communication Business models transformation in the creative industries
Social, cultural, and environmental impact The projects implemented use theater research as a methodology for the education of the younger generations, the valorization of cultural heritage, urban regeneration, community development, theater production accessible to disabilities, social inclusion, and the production of innovative theater devices. Social, cultural, and environmental The organization has a high social impact
Revenue streams Public financing and selling shows on the market. Revenue impact streams Fixed ticket external financing. readable.
Cost structures Value-oriented business with high fixed costs and variable costs related to production and distribution. Cost structures Value-oriented price; activity with variable costs linked to the progress of projects.
Customer segments Clients and financiers, public bodies, schools and universities, partners, and end-users (main target segments: 3 – 19-year-olds and families). Customer segments End-users, people with disabilities.
Channels Co‑productions, theater reviews, training courses, media, and website. Channels Website, training courses, word of mouth.
Customer relations Network of contacts with public administrations, artists and patrons, schools, and universities. Customer relations Network of personal contacts in the performance industry.
Value propositions The organization aims to generate an inclusive environment of theatrical and artistic creation, which is a place for the elaboration of the collective present, for training emotional depth of cultural production, education, and promotion of beauty with a focus on the younger generations, to build new ethical scenarios. Value propositions The association aims to use art to talk about social issues
resources Key Intellectual resources, human resources, financial and technical resources. Key Key resources activities Intellectual Theater resources, production, human short film resources, and video and production, technical and resources. workshops.
Table 5. PAO No. 1: Theater sector Key activities Key partners Production and distribution administrations, of theater performances, universities, programming of festivals companies, for schools, and training industries, activities. partners, and Note: Pandemic-related measures are underlined in bold. Abbreviation: PAO: Performing arts organizations. Table 6. PAO No. 2: Dance sector Key partners Theater and dance companies, fes
schools,
Public
Volume 3 Issue 2 (2025) theater creative clients and suppliers. 7 doi: 10.36922/ac.2974

