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Arts & Communication Business models transformation in the creative industries

Social, cultural, and environmental One of the main added values is related to the building of a community of good practices around the parish and the cultural activities it provides. The sense of sociality that the Cinema Theater has been able to cultivate makes people aware of the cultural value of the facility and generates a sense of involvement and participation, which encourages citizens to spend themselves to carry out its main activit

Revenue impact streams Revenues derive from cinema public tenders and ticketing. all ages. Revenue streams Educational activities and cultural projects.

Cost structures The costs are largely fixed structural costs (rent, utilities). Value-oriented many fixed costs, and few variable costs.
Cost structures business,

Customer segments The audience is of all ages, thanks to a diverse program. Customer segments End users, schools, theater companies, and universities.

Channels A parish volunteer network, word of mouth, website, social channels, and newsletter. Channels Networking, institutional communication, social media, and web.

Customer relations The main relationships are cultivated with the parish and its contacts, local associations, schools, and end users. Customer relations The main relationships are cultivated with schools, theater companies, universities, and companies.

Value propositions A unique experience of sharing, in a place conceived as a community space, capable of integrating cinema, theater, and music. The programming is aimed at enhancing the territory in a cultural key through artistic poetics accomplished reaching the public’s sensitivity. Value propositions Producing artistic and educational content through the performing arts and active involvement of the territor

Table 11. PAO No. 7: Cinema and theater sector

resources Technical physical resources, intellectual resources. Key resources Physical resources, intellectual resources, and human resources.
Key and

activities projection, theater production (but not distribution), and music concerts. Note: Pandemic-related measures are underlined in bold. Abbreviation: PAO: Performing arts organizations. Key activities Production of theater performances, training activities, and cultural projects for educational and social purposes. Note: Pandemic-related measures are underlined in bold. Abbreviation: PAO: Performing arts organiza
Key Film Table 12. PAO No. 8: Theater sector

Key partners Parish, public administrations, suppliers, theater companies, schools. Key partners Schools, theater companies, festivals, universities, companies, public administrations, and suppliers.

Volume 3 Issue 2 (2025) 10 doi: 10.36922/ac.2974