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Arts & Communication                                     Business models transformation in the creative industries






                 Social, cultural, and environmental   impact The association has a strong impact  in social terms on the local area and  beyond, especially through its work with  communities. Workshops and workshops  are held with people of all ages, promoting  intercultural and generational dialogue,  acceptance of others and their differences,  learning new languages, and respect for  the environment and nature in general.  The high cultural value promoted through  the















                 Revenue   streams  Public   financing,   selling shows   on the market,   and projects.  Revenue   impact  streams  Fixed price   tickets; variable   prices for   project‑related   activities.







                 Cost   structures  Value-oriented   business with   many variable   costs and few   fixed costs.  Cost   structures  Value-oriented   business with   many fixed   structural   costs.


                 Customer   segments  Principals and   financiers  Co-production   partners,   public bodies,   Universities,   research   centers, and   End users   (Target   groups of all   ages, from   19-year-olds   to those over   60 s).  Customer   segments  End users   (over 40),   children   (3 – 8 years),   public   administrations,   schools






                 Channels  Theater agents,   external   communication.  Channels  Website,   social   media,   word of   mouth,   press,   posters.




                 Customer   relations  Each artist   has and   cultivates   his or her   network of   personal   relationships   built up   through   working   contacts with   producers,   artistic   directors, and   companies.  Customer   relations  An   extensive   network of   personal   contacts   in the   theatrical   and   institutional   sectors.





                   propositions  The organization   aims to become   a point of   reference for the   dissemination   of emerging   contemporary   dance in the   Veneto region. The   main value offered   lies in the creation   of unity in diversity,   i.e., the union of   different poetics in a   single structure.  Value propositions  The association aims to   create convivial occasions   to bring people closer to   the theater, seen as an   indispensable vehicle for   pe

                 Value                                                                         acceptance.


                   resources  Intellectual   resources,   human   resources,   financial,   technical   resources.  Intellectual
                 Key            and                                 Key   resources  resources,   human   resources,   and   technical   resources.
             Table 9. PAO No. 5: Dance sector  Key activities Key partners  Production of   contemporary  administrations,   dance   performances  co‑producers,   and artistic  performing bodies   projects. and organizations,   universities, and   research centers.  Note: Pandemic-related measures are underlined in bold. Abbreviation: PAO: Performing arts organizations.  Table 10. PAO No. 6: Theater sector  Key  Key partners  activities  Cultural  Live performance   train









                          partners,
                      Public




            Volume 3 Issue 2 (2025)   festivals,            9                  public   theater   doi: 10.36922/ac.2974
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