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Arts & Communication Business models transformation in the creative industries

Social, cultural, and environmental impact The cultural activity stimulates learning in the younger age group (school-age children) and reflection on social issues. The educational activity aims to engage the younger generation on topical issues with high-level content (road safety, sport, mythology, nature, art). The involvement of key stakeholders (such as research institutions and universities) makes it possible to create valuable network

Revenue streams Variable price dependent on customer segment and product/ service offered. Cost structures streams Variable Value-orientated price business with low fixed costs. on the service offered.

Cost structures Value-oriented business with low fixed costs. Customer Theaters, clients and financiers, partners in coproduction, theater companies, festival schools, private companies, institutions, universities, and final users.

Customer segments Theaters, theater companies, festivals, schools, private companies, institutions, universities, and end-users. segments A dedicated website for each business sector, external communication, streaming and interactivity, social media, and newsletter.

Channels A dedicated website for each sector of activity and external communication. Channels Customer Construction of networks and partnerships with stakeholders; a dense network of relationships with institutional bodies, creative industries, and end-users.

Customer relations Building networks and partnerships with stakeholders; dense web of relationships with institutional bodies. relations and exciting approach, based on reflection and the active involvement unconventional places

Value propositions resources Cultural Human proposals are resources, characterized intellectual by a dynamic, resources. original, and exciting approach, based on reflection and the active involvement of the spectator in social and civil commitment issues. Table 17. Aggregated business models of performing arts organizations Value propositions Key resources Cultural proposals Human are characterized by reso

Table 16. PAO No. 12: Theater sector Key Key activities Key partners Performances, training, universities, cultural events organization, business services. institutions, associations and suppliers. Note: Pandemic-related measures are underlined in bold. Abbreviation: PAO: Performing arts organizations. Key activities Key partners Shows, digital and interactive universities, performances, education courses, foundations, organiz

companies,
suppliers.
Schools,
private

Volume 3 Issue 2 (2025) public and third sector entities, theater companies, 13 Schools, private companies, public doi: 10.36922/ac.2974