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Arts & Communication                                 The organization that is the subject of the BM in Table 14
                                                                     Business models transformation in the creative industries





                 Social, cultural, and   environmental impact  Since its foundation, the   organization has always   been able to wisely   disseminate artistic,   cultural, and social   values, which it has also   disseminated through   workshop activities. The   company is attentive to   major issues relating to the   environment and society   and is willing to take the   lead in projects with high   human value (activities in   prisons, for example, or   environmental a
                                                               which nearly drove it out of existence. Despite these
                                                               difficulties, it was able to continue its operations by seeking
                                                               new sponsors, strengthening relationships with its clients,
                                                               and strategically utilizing the web for the management of
                                                               show bookings combined with dinners at the restaurant
                                                               (its core business), as well as for promoting shows and live

                                                               the  venues  were  nearly  continually  closed  during  the
                                                               duration of the pandemic (2020 – 2021).
                 Revenue   streams  Revenues from   public funding   and children’s   theater review.  activities. Due to the significant fixed structural expenses,
                                                                 Table 15 demonstrates the streamlining of the BM of a
                                                               theater company that, perhaps more than others, effectively
                                                               avoided the challenges posed by COVID-19. It not only

                                                               working connections with museums and enterprises,
                 Cost   structures  Value-oriented   business with   many fixed   costs and few   variable costs.  broadened its network but also developed beneficial
                                                               bringing  them  into  its  network  of  partners,  clients, and
                                                               funders.
                                                                 The final organization, as shown in Table 16, has a BM
                 Customer   segments  End-users, schools,   Administrations,   Theater   organizations  characterized by new partnerships, primarily with private
                                                               companies, an expansion of business services (public
                                                               speaking, team building, and corporate theater courses),
                                                               a strengthening of online and offline communication, and
                 Channels  Reputation,   press,   media.       the elimination of fixed structural costs by decentralizing
                                                               all activities.
                                                                 As can be observed, there are several parallels and
                                                               analogies  between  the  techniques  used  by the  CCIs  in

                 Customer   relations  The main   relationships are   cultivated with   schools, public   administrations,   and universities.  question and the subsequent growth of their BMs. These
                                                               characteristics are described in Table 17, which reflects a
                                                               single BM that provides a thorough assessment of the major
                                                               shifts that have impacted the individual firms studied.
                                                                 The most significant aspects of the CCIs’ sustainable
                 Value propositions  Doing theatrical   research and   experimentation on   the intersection and   synergy of expressive   languages, ranging from   music to performance   to installation to video,   outlines a poetic path   that takes the form of   theatrical productions   aimed at both   childhood and adult   theater.  BMs are the value proposition and the social, cultural,
                                                               and  environmental  effects. As  we  can see, the  creative
                                                               sectors investigated base their value proposition on
                                                               unconventionally conveying  culturally relevant issues,
                                                               developing new languages, and using locations other
                 Key resources  Physical and   technological   resources,   intellectual   resources.  than traditional theaters. This great openness, certainly
                                                               influenced by the pandemic period, brings the performing
                                                               arts far closer to their audiences and the communities
             Table 13. PAO No. 9: Theater sector  Key activities Key partners  Production   of theater  administrations,   performances,  schools, and   cultural   universities.  projects in   non‑theater   venues,   and theater   workshops for   children and   companies.  Note: Pandemic-related measures are underlined in bold. Abbreviation: PAO: Performing arts organizations.  in historical avant-garde theater. Furthermore, the social
                                                               in which they live, breaking down the “fourth wall,”
                                                               which has been a focus of much experimental research

                                                               and environmental impact becomes more apparent,
                                                               particularly when we consider organizations with roots
                                                               in activities carried out in prisons, hospitals, or with a
                                                               political background, in contact with vulnerable and
                                                               sick people, and contexts permeated by strong social and
                                                               racial concerns. Art, drama, and creativity may frequently
                      Public
                                                               anguish and disorientation. What should be emphasized


                                                                                             doi: 10.36922/ac.2974
            Volume 3 Issue 2 (2025)                         11  be used to soothe and mend circumstances of severe
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