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Design+                                                                    Importance of material selection



              One of the obstacles to sustainable building construction   additional costs for sustainability. Accordingly, designers
            is its cost.  Sustainable materials are generally known to   and contractors should make more efforts in the aspect
                    66
            increase initial construction costs but reduce costs over   of sustainability and make this theme central to their
            the building lifecycle.  Participants indicated how much   marketing strategies.
                             12
            additional cost they would bear for  more sustainable   The revelation of the primary expectations of citizens of
            materials. The percentage of respondents who said they
            would not bear any extra cost was approximately equal   building materials and their perspectives on sustainability
                                                               criteria offer refreshing insights that have huge implications
            to of respondents who said they would bear an extra cost   for future research and works. Different stakeholders of
            measuring between 15% and 25%. On the other hand, more
            than half of the participants stated that they could bear an   the construction sector, such as designers, contractors, and
            extra cost between 5% and 15%. This finding indicates that   material producers, can leverage the findings of this study
            cost being an obstacle to sustainable buildings does not hold   in their designs, construction, and marketing strategies.
            true; on the contrary, the usage of sustainable materials can   Acknowledgments
            be integrated as part of the marketing strategy, even if the
            incurred cost is raised.                           None.
            5. Limitations and future directions               Funding

            This study was carried out in a single city, by surveying   None.
            respondents in a limited sample. Five different
            demographic characteristics – gender, age, occupation,   Conflict of interest
            education level, and work experience – were the basis for   The author declares no conflict of interest.
            inferential  analysis.  New  studies  can  be  conducted  with
            more participants from different cities and neighborhoods   Author contributions
            and with varying income levels. In addition, it is possible   This is a single-authored article.
            to conduct studies based on multicriteria decision analysis
            methods in the future to determine the importance weights   Ethics approval and consent to participate
            of the criteria.
                                                               The article complies with national and international
            6. Conclusion                                      research and publication ethics. Ethics Committee approval
            In  addition to  being  safe, cost-effective,  esthetically   was obtained with the decision numbered 04/17 taken at
            pleasing,  durable,  and  functional,  a  building  must  also   the meeting of Ankara University Ethics Committee dated
            be sustainable, a trait that has been gaining traction and   05/07/2024.
            importance nowadays. To fulfill all these expectations,   Consent for publication
            besides  applying  correct  design  and  workmanship,
            adopting appropriately chosen materials is extremely   Human subjects participating in the survey were informed
            important.                                         that any data related to their personal information would
                                                               not be included in the study and that the results would be
              Despite the extensive investigations on material
            selection, these studies generally address the subject   analyzed anonymously. Their verbal consent was obtained.
            technically, mainly from the perspective of technical   Availability of data
            personnel such as architects and engineers. However,
            understanding the perspectives of citizens, who are often   Data are available from the corresponding author upon
            the customers of finished buildings and sometimes of   reasonable request.
            building  materials, is  also  critical. This  allows  for better   References
            meeting customers’ needs and  for executing  proper
            marketing strategies.                              1.   Mehmood Z,  Haneef  I,  Udrea  F.  Material  selection for
                                                                  micro-electro-mechanical-systems  (MEMS)  using  Ashby’s
              Contrary to popular belief, this study revealed that
            durability, material availability, and skilled labor availability   approach. Mater Des. 2018;157:412-430.
            are  important  criteria,  instead  of  popularity  and  initial      doi: 10.1016/j.matdes.2018.07.058
            cost of the material. Again, it is important to restate that   2.   Ashby MF. Engineering materials and their properties. In:
            sustainability is highly regarded by most people, evident   Ashby MF, editor. Materials Selection in Mechanical Design.
            by a significant portion of people who are willing to bear   4  ed. Oxford, UK: Butterworth-Heinemann; 2011. p. 31-56.
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            Volume 2 Issue 1 (2025)                         12                                doi: 10.36922/dp.4491
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