Page 79 - IJPS-11-1

International Journal of

Population Studies

RESEARCH ARTICLE
Cultural value orientation and attitudes toward

workplace gender equity across generations:
Insights from Delhi and National Capital region,

India

Nasrina Siddiqi*, and Bhumika
Department of Psychology, Kamala Nehru College, University of Delhi, New Delhi, India

Abstract
The present research aims to explore the role of Hofstede’s cultural values and
conformity in shaping people’s attitudes toward workplace gender equity (WGE).
Furthermore, it explores the mediating role of conformity between cultural values
and WGE using the Hayes Process Macro. Results reveal that both cultural values
and conformity significantly predict employees’ preference for gender equity, and
conformity significantly mediates the relationship between ones’ cultural orientation
and their attitudes toward gender parity. Furthermore, gender, sector, and generation-
based comparisons on the aforementioned variables indicate significant differences.
The study has important implications as it proffers a theoretical model that explains
the various contextual factors responsible for employees’ gender-related attitudes.
*Corresponding author:
Nasrina Siddiqi
(nasrina1991faozia@gmail.com)
Keywords: Cultural value orientation; Workplace gender equity; Conformity; Hayes
Citation: Siddiqi, N. & Bhumika. Process Macro; Mediation
(2025). Cultural value orientation
and attitudes toward workplace
gender equity across generations:
Insights from Delhi and National
Capital region, India. International 1. Introduction
Journal of Population Studies,
11(1): 73-91. The last few decades have witnessed a drastic change in the gender composition of the
https://doi.org/10.36922/ijps.422
working population. Gender-based division of labor remained in practice well after the
Received: December 5, 2022 Industrial Revolution, continuing until the 1960s when the second wave of the feminist
Accepted: October 12, 2023 movement began, resulting in a surge of female workforce (Brunell & Burkett, 2002;
Published Online: November 16, Rosenthal, 1973). While this movement influenced European societies to challenge
2023 gender-based boundaries, Asian countries were still far from initiating a change toward
Copyright: © 2023 Author(s). gender-balanced participation in paid work.
This is an Open- Access article
distributed under the terms of the In non-Western societies, including India, the participation of women in the workplace
Creative Commons Attribution is a relatively recent development (Frayer & Kumar, 2023; Verick & International Labour
License, permitting distribution, Organization [ILO], 2014). While the change itself was positive, it came with its own set
and reproduction in any medium,
provided the original work is of challenges. Speaking specifically of India, gender disparities have long been embedded
properly cited. in the local culture, and with women entering the workplace, these disparities extended
Publisher’s Note: AccScience into organizations as well. However, given the recent transformation in gender roles,
Publishing remains neutral with there is a shortage of research on gender-related issues in the workplace in non-Western
regard to jurisdictional claims in
published maps and institutional societies. Stark cultural differences limit the generalizability of findings from Western
affiliations. studies to non-Western contexts. In an attempt to fill this existing knowledge gap, the

Volume 11 Issue 1 (2025) 73 https://doi.org/10.36922/ijps.422