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International Journal of
            Population Studies                                             Development service in East Malaysia Suburban



            economic development context (Berry & Okulicz-Kozaryn,   4 Malays, 2 Ibans, and 2 Bidayuhs), age groups, and
            2009). The economic differentials tend to disappear   occupations.  The  interviews  were  conducted  online
            when the economic development advances (Easterlin   through Google Meet and WhatsApp. The major questions
            et al., 2016). In other words, rural-urban differentials are   used in the interviews were: Are you happy staying in
            remarkably consistent with regard to the level of economic   Batu Kawa and why? What are the challenges or problems
            development. In the study by Shucksmith et al. (2009), a   you  are  facing?  Do  you  think  you  have  a  happy family
            higher subjective well-being was also found among rural   and why do you say so? How can your family be happier?
            dwellers in the richer countries, while lower subjective well-  What can you do to make your family happier? The data
            being was experienced among rural dwellers in the poorer   collected from the  qualitative  interviews were  content
            countries of the EU. Sasaki (2018) found that the urban   analyzed, and the socioeconomic service dimensions or
            Japanese who recently move to rural area tend to report   items were identified. Besides, the researchers also went
            higher subjective well-being. Environmental conditions   to the suburban areas to personally see, understand,
            (e.g., friendly and trusted neighborhood) influence social   and experience the socioeconomic development, and
            well-being. It is hence clear that well-being and happiness   environment  services  rendered  there.  Several  social
            for people living in urban or rural area could be different   economic aspects were identified: nature, education,
            in the context of a developed versus developing nation.   cultural and social issues, health, security and safety, sport
            However, there is still little understanding at more micro-  and recreation, transportation and logistics, infrastructure
            level such as a suburb within the rural or urban area. As   and amenities, economic, and sustainability.
            suburb is defined in contrast to an inner city or downtown,
            the residents could be working either within or out of the   2.2. Phase 2: Quantitative (questionnaire survey)
            suburb area. They are able to commute to their workplace   The inputs from literature review and qualitative research were
            daily. One example is the Batu Kawa suburb in Kuching   used to design the research instrument for the quantitative
            Division (Sarawak). Before the Datuk Chong Kiun Kong   research. The questionnaire was carefully designed. The
            Bridge was built, the residents staying after the river (West)   respondents’ demographic information socioeconomic
            experienced much inconvenience and the socioeconomic   service satisfaction and family happiness were obtained
            development was much slower.                       through online survey (i.e., Google Form) as well as through
                                                               physical distribution and collection of printed questionnaires
            2. Data and methods                                in the year 2022. The printed questionnaires were necessary
            A multiple-stage triangulation study, after obtaining the   especially for the less educated, the elderly, and IT-illiterate
            ethics approval from the researchers’ funding university,   residents. A total of 283 usable questionnaires were analyzed.
            was carried out to examine the residents’ satisfaction of a   Among the characteristics of the respondents are: Females
            sub-urban area (i.e., Batu Kawa) in Malaysia. Batu Kawa   (50.7%); ages below 25 (12.6%), 26–35 (25%), 36–45 (16%),
            is a suburban area or district, administered under the   46–55 (28%), and 56 and above (19%); Malays (24%), Chinese
            Padawan Municipal Council in Kuching, Sarawak. In the   (41.7%), and Ibans and Bidayuhs (29.3%); occupations in
            first stage, personal and group interviews were carried   public sector (24.2%), private sector (34.5%), self-employed
            out, aiming to identify the possible factors that contribute   (14.6%), unemployed, (17.8%), and student (9%). The data
            to residents’ perceptions of happiness, challenges they   were randomly split into two samples (n  = 124, n  = 159)
                                                                                               1
                                                                                                       2
            faced while living in this suburban area as well as their   to gauge the reliability and consistency. The multi-item
            recommendations to improve their happiness. The findings   measures were found to be reliable (i.e., satisfactory internal
            would be useful in developing the measurement items for a   consistency, Cronbach’s alpha coefficient values more than
            mass-scale quantitative questionnaire survey in the second   0.70 and item-to-total correlations more than 0.40). The
            stage of the study.                                results in Table 1 indicate that the residents are satisfied with
                                                               the socioeconomic services provided in Batu Kawa. The
            2.1. Phase 1: Qualitative (interviews and visits)  numerous areas with relatively lower scores are road traffic,
            The qualitative phase of this research aimed to explore   public transport system, safety and security, pollution, sport
            the  dimensions  of  socioeconomic  development  services   facilities, employment opportunities, income distribution,
            from the residents’ perspectives. It involved two group   and digital economy development, as well as irrigation and
            interviews (in 2021) to explore the sustainable suburban   drainage.
            socioeconomic satisfaction and family happiness. The
            interviewees were made up of 20 randomly selected   3. Key findings
            representatives of the households who resided in the   The results in  Table  1 indicate that the residents are
            suburban. They were of different races (i.e., 12 Chinese,   satisfied with the socio-economic services provided in


            Volume 9 Issue 2 (2023)                         78                         https://doi.org/10.36922/ijps.442
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