Page 104 - JCAU-6-4
P. 104

Journal of Chinese
            Architecture and Urbanism                                          Cultural exposition of architectural heritage



            The 1907 Hague Regulations addressed the protection   ICOMOS (2006) expands on the concept of
            of historical structures during warfare (Blake, 2000).   interpretation as  a  process  involving various  activities
            Since the 1950s, UNESCO and other intergovernmental   based on the principles formulated by Tilden. These
            organizations have elaborated a corpus of conventions and   activities aim to raise public awareness and deepen cultural
            legal frameworks for the protection of cultural heritage.  and historical knowledge concerning the objects. They
                                                               include print and electronic publications, public lectures,
            3.2. Heritage interpretation
                                                               on-site exhibitions, educational initiatives, preliminary
            Heritage interpretation is a complex domain that seeks to   interpreting, community service and training, research,
            explain and communicate the significance of natural and   and evaluation (ICOMOS, 2006).
            cultural heritage sites, enhancing their significance and   Building on the knowledge outlined above, Staiff (2014)
            relevance for the users. Freeman Tilden, a pioneer in this
            area, articulated six principles of interpretation (Figure 2)   has elaborated on the sociocultural perspective of heritage
                                                               interpretation. He has argued that interpretation is not
            that remain commonly used to guide the implementation   confined to functional definitions and practical application
            of this practice (Tilden, 2008). These principles emphasize
            usability  and  the  concept  of  engaging  visitors’  thoughts,   manuals. According to Staiff, interpretation draws together
            with the art and monuments’ goal of leaving people with   various meanings and understandings, encompassing
            something to reflect on (Hammitt, 1981).           art, language, and science. Similarly, Nowacki (2021)
                                                               supports this view, positing that heritage interpretation is
              First, Tilden’s “Relate” principle states that interpretation   an educational process designed to impart knowledge and
            needs to link it to the familiar experiences of the target   elicit both emotional and rational responses from visitors.
            consumer group. The second principle, “Reveal,” asserts that   The primary purpose is to raise public consciousness
            interpretations should go beyond the mere representation   regarding heritage and to educate communities on the
            of facts, instead addressing deeper meanings and   importance of preserving it (Nowacki, 2021).
            uncovering the true value of the heritage. The “Provoke”
            principle emphasizes that the purpose of interpretation is   Uzzell (1996) has presented a different perspective,
            not merely to convey information but to engage the people,   advocating for a more theoretical approach to heritage
            making them stop and think. Tilden’s “Address the Whole   interpretation. In this case, he claims that most research
            Person” principle suggests that interpretation must appeal   in this area has focused on short-term evaluation studies,
            to both the rational and emotional, as well as  spiritual,   which offer limited insight. Uzzell (1996) suggests that
            needs of the audience, offering a more comprehensive   interpreters could benefit from incorporating theories and
            approach. The “Present a Whole” principle advises that   research from the social sciences to better understand and
            instead of focusing on separate facts, interpretation should   manage the contribution of interpretation to the public.
            provide a holistic view of the heritage. Finally, “Tailor to
            the Audience” emphasizes the importance of considering   3.3. Cultural and traditional Chinese architecture
            the interests, knowledge, and experiences of different   The ancient people’s reverence for the sky had an enormous
            audience segments (Tilden, 2008).                  impact on the formation of Chinese culture and gave rise
























                                           Figure 2. Tilden’s principles of heritage interpretation


            Volume 6 Issue 4 (2024)                         4                        https://doi.org/10.36922/jcau.4189
   99   100   101   102   103   104   105   106   107   108   109