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Arts & Communication Strategies for handicraft video cognition

in modern societies. However, the contents of short videos section summarizes the key findings and explores future
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on traditional crafts currently tend to focus on the delivery research directions and potential applications. The study
of surface-level information. Often, they entail simplistic methodology entails a comprehensive literature review,
demonstrations of craft-making processes and lack any comparative analysis, participant observation, and case
in-depth explorations of their cultural significance. Recent analysis. A cognitive schema-based model is constructed
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studies have highlighted the potential of short videos to for the creation of short videos and is validated through a
engage audiences and enhance cultural understanding. case study on Guangcai porcelain, a historically significant
However, the extant studies also reveal a notable gap: most traditional Chinese craft renowned for its intricate designs. 6
short videos on traditional handicrafts emphasize visual
appeal and entertainment over educational content; thus, This study contributes to the literature on the
they do not convey the intricate cultural narratives and skills preservation of cultural heritage by providing a structured
inherent in these crafts. This gap underscores the need approach to the enhancement of the contents of short videos
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for innovative approaches that enrich cultural content and on traditional handicrafts. The proposed model integrates
engagement by integrating educational frameworks into the cognitive schema theory into video production and
short video production. offers theoretical and practical insights that can be applied
to varied cultural dissemination methods. The findings
This study addresses this gap by leveraging the of this study produce significant implications for content
cognitive schema theory, which posits that individuals creators, educators, and cultural heritage professionals
organize and interpret information based on pre-existing seeking to leverage digital media to impart education and
cognitive structures. According to cognitive psychology, facilitate the preservation of cultural inheritances.
the application of cognitive models can assist users in
constructing knowledge networks. In particular, cognitive 2. Data and methods
schemas can significantly enhance cognitive efficiency
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in the digital age. This study applies the cognitive 2.1. Definition of short videos on traditional
schema theory to the creation of short videos about handicrafts
traditional handicrafts. In so doing, it aims to deepen user According to the China Short Video Market Research Report,
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understanding and enhance the practical value of such the industry defines a short video as a new video format
videos in preserving and promoting traditional crafts. that does not exceed 20 min in length. This format relies on
The diagram in Figure 1 overviews the principal mobile smart devices for filming, editing, uploading, and
segments of the study, displays the interrelationships playback. It also features instant sharing and interaction
between them, and elucidates the research rationale, functionalities on social media platforms. Based on this
intending to enhance the coherence and overall structure definition, short videos on traditional handicrafts can
of the study. The concept definition section establishes generally be described as video content related to the
the key terms used throughout the paper. Next, the data culture of traditional handicrafts and disseminated to the
acquisition subdivision details the foundational data public through short video platforms by a diverse array of
sources and outlines the methods of collecting them. communicators including government agencies, relevant
The core issues addressed by the study are identified in organizations, artisans, and the general public.
the problem statement column, and the creation strategy
section presents the proposed solutions. Subsequently, the 2.2. Data collection and participants
design practice portion validates these strategies using This study employed participatory observation and
practical examples. Finally, the discussion and conclusions content analysis to analyze the content characteristics

Figure 1. Research Framework. Image created by the authors.

Volume 3 Issue 2 (2025) 2 doi: 10.36922/ac.3252