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Artificial Intelligence in Health

ORIGINAL RESEARCH ARTICLE
Use of digital transformation and artificial

intelligence strategies for pharmaceutical
industry in Pakistan: Applications and challenges

3
2
1
Khadija Shoukat , Min Jian *, Muhammad Umar , Habiba Kalsoom ,
1
4
Wasim Sijjad , Shahid Hussain Atta , and Asad Ullah 6
5
1 School of Management, Wuhan University of Technology, Wuhan, Hubei, China
2 Department of English Linguistics, The Islamia University of Bahawalpur, Bahawalpur, Punjab,
Pakistan
3 Department of Zoology, The Government Sadiq College Women University, Bahawalpur, Punjab,
Pakistan
4 Department of Pharmacy, Shaheed Benazir Bhutto University, Sherengal, Khyber Pakhtunkhwa,
Pakistan
5 Department of Social Science, The National College of Business Administration and Economics,
Rahim Yar Khan, Punjab, Pakistan
6 School of Arts and Commerce, University of the Punjab, Lahore, Punjab, Pakistan

Abstract
The widespread application of artificial intelligence (AI) technology in Industry 4.0
can improve the work efficiency of doctors and help more patients. The application
*Corresponding author: direction of AI in pharmaceutical logistics can be roughly divided into two types:
Min Jian First, AI technology empowers intelligent devices, and second, it improves labor
(20431622@qq.com)
efficiency through software systems. This article summarizes the digital development
Citation: Shoukat K, Jian M, of the pharmaceutical industry in the United States, the European Union, and
Umar M, et al., 2024, Use
of digital transformation and Japan, analyzes the current status and shortcomings of digital development in
artificial intelligence strategies for Pakistan’s pharmaceutical industry, and proposes digital development strategies for
pharmaceutical industry in Pakistan: Pakistan’s pharmaceutical industry. The development of the domestic Internet has
Applications and challenges. Artif
Intell Health, 1(1): 32-41. promoted the reform and progress of the pharmaceutical industry, but the policy
https://doi.org/10.36922/aih.1486 development of digital applications needs to catch up. The digital transformation of
Received: August 9, 2023 the pharmaceutical industry faces problems such as the need for digital technology
support for new drug research and development, medical data security problems,
Accepted: September 8, 2023 and the need for service platform construction for pharmaceutical enterprises. Finally,
Published Online: October 25, this article provides feasible suggestions for the better application of AI technology
2023 in Pakistan’s pharmaceutical industry by reviewing the research status, development
Copyright: © 2024 Author(s). trends, and development bottlenecks of AI technology in this area.
This is an Open-Access article
distributed under the terms of the
Creative Commons Attribution Keywords: Digitization; Artificial intelligence; Pharmaceutical industry; Development
License, permitting distribution,
and reproduction in any medium, strategy; Management; Medical field
provided the original work is
properly cited.
Publisher’s Note: AccScience
Publishing remains neutral with 1. Introduction
regard to jurisdictional claims in
published maps and institutional As technology and digitalization advance, process industries are undergoing a
affiliations. digital transformation [1,2] . Through the utilization of digital technologies (DTs) and

Volume 1 Issue 1 (2024) 32 https://doi.org/10.36922/aih.1486