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Artificial Intelligence in Health Digital and AI strategies for pharmaceutical industry

2.4. Pakistan improve success rates. The current digital technology

2.4.1. Policies related to the promotion of digital has been maturely applied to the digitization of clinical
healthcare management, but there is still room for improvement in
the application of new drug R&D. Digital transformation of
Pakistan has introduced a series of important policies to pharmaceutical enterprises has become a hot topic in recent
support the development of digital medicine, including years, but in digital reconstruction, accurate positioning
electronic medical records , online diagnosis and should be made according to their characteristics and the
[17]
treatment, and mobile healthcare, which are indicative of environment before appropriate digital transformation is
the determination and support of the Pakistan government executed. Therefore, how to accurately position the digital
to promote digital healthcare vigorously. Under the transformation of enterprises is a fundamental aspect
guidance of policies, digital healthcare and digital requiring our attention.
medicine will usher in new development opportunities.
Table 1 outlines the details regarding the relevant policies At present, digital diagnostic and medication services
for promoting digital healthcare in Pakistan. are the two principal aspects in which user experience in
medical digital technology is estimated. The utilization
2.4.2. Diversified development of mobile healthcare of digital technology helps to relieve the work pressure
of medical teams and improve the general consultation
Mobile healthcare, such as medical apps and e-commerce experience for the patients as compared to the traditional
platforms, has rapidly developed . In addition to
[18]
traditional online physician consultation services, it has online consultations. For example, at the height of the
also brought convenience to the interaction between COVID-19 pandemic, Microsoft Cloud for Healthcare, a
patients and physicians. For example, through e-commerce cloud product launched by Microsoft, can help improve
platforms, patients can obtain advice on medical supplies nursing teams’ collaboration and management efficiency.
and purchase health-care products. Despite the advantages 3.2. Digital education and cultivating
and convenience, Arden et al. identified apparent or hidden
hazards connected with these new technologies, predicting Digital education is beneficial for developing digitalization
the potential emergence of legal conflict in the future and in the pharmaceutical industry, accelerating the evolution
emphasizing the need to establish regulatory frameworks of IT to data technology (DT) applications in the
to facilitate the development of Pharma Industry 4.0 . pharmaceutical industry. The implementation of digital
[19]
education requires organizations such as communities,
2.4.3. Gradual improvement of electronic medical social institutions, and universities carrying out an
records integrated “online and offline” education approach.
The formulation and promotion of standardized standards Separately, by opening up a green channel for medical
for electronic medical records have provided policy services and integrating digitalization into daily life in
support for the application of electronic medical records. terms of medical insurance, we can create a series of
More and more medical institutions have begun adopting simple “one-stop” services, encompassing participation,
electronic medical records to improve the efficiency and payment, and security, in an effort to vigorously promote
accuracy of medical services and to enable instant access DTs, such as medical insurance electronic vouchers and
to medical records. facial recognition, while retaining the functionality of
physical medical insurance cards and providing multi-
[20]
3. Digital development strategy line services on the original basis . In addition, we can
nurture new talents with digital education to fill the talent
3.1. Framework construction gap in the digital development of the pharmaceutical
Taking into account the overall perspective of the industry. Build a digitalized plant that is highly digitalized
entire pharmaceutical industry chain and improving and networked, realize big data integration, and promote
the development framework are crucial to the digital the implementation of manufacturing execution systems
development of the pharmaceutical industry. It is also and enterprise resource planning systems (as shown in
recommended to integrate multiple technologies in the Figure 3).
digital platforms to be developed, which should have been In the digital health global strategy (2020 – 2024) released
optimized holistically. When building the framework, we by the World Health Organization, four health strategic
can start with the three aspects given in Figure 2. goals are proposed, and the central idea of promoting
[21]
It is shown in Figure 2 that empowering scientific the digital progress of the global pharmaceutical industry is
research can lower the cost of drug development and clearly defined. The advantages of digital joint development

Volume 1 Issue 1 (2024) 35 https://doi.org/10.36922/aih.1486