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Two Water Towns in the Qingpu District of Shanghai Semprebon

provided by the company in charge of program to digitalize cultural heritage, is hard
stewarding the tourist industry. A virtual tour to say. Nevertheless, investments have not
also appeared with basic information such as ceased, and a new Visitor Center designed by
prices, visiting hours, special offers, and Wuyang Architecture was inaugurated in the
5
related complementary activities [Figure 9]. same year . At present, despite the COVID-
Whether this digital section is a response to 19 crisis, the water town is still expanding its
movement restriction implemented by the leisure industry as one of Shanghai’s most
6
zero COVID policy, or is part of a rooted important tourist attractions .

Figure 8. Available data on tourism indicators. Source: China Statistical Yearbook 2021

Figure 9. Zhujiajiao Virtual Tour. Source: http://www.zhujiajiao.com/en/vr/

5 See: https://www.archdaily.com/977415/zhujiajiao-tourist-center-wuyang-architecture. Accessed August 24,
2022.
6 Zhujiajiao is National AAAA Tourist Attraction according to the unofficial touristic portal stewarded by the
Shanghai Zhujiajiao Historic Town Tourism Development Co., Ltd. See: http://www.zhujiajiao.com/en/.
Accessed August 24, 2022.

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