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Arts & Communication

PERSPECTIVE ARTICLE
Shared cinematic experience and emerging

technologies: Integrating mixed-reality
components for the future of cinema

James Hutson*

Art History and Visual Culture, Lindenwood University, Saint Charles, MO, USA

Abstract

The enduring appeal of traditional cinema viewing in the face of alternative
experiences, including streaming services and emerging technologies, such as
extended reality, is rooted in its esthetic, cultural, and social significance. While
the psychological appeal of shared cinematic experiences has gained attention in
scholarship, there is a need to further explore the potential enhancement of these
experiences through the integration of immersive technologies. The communal nature
of cinema fosters social connection, especially in a post-pandemic context marked by
widespread social isolation. This study highlights the psychological benefits of shared
cinematic experiences and emphasizes the next phase of cinematic evolution, which
integrates mixed-reality components while retaining the traditional communal and
focused viewing experience. By merging physical and virtual elements, mixed reality
offers a unique avenue for exploring the intersection of technology and psychology
in the context of cinema. In addition, this article addresses practical applications
*Corresponding author: for filmmakers and industry professionals by outlining technical considerations
James Hutson
(jhutson@lindenwood.edu) for integrating mixed-reality elements throughout the filmmaking process, from
production to distribution and viewing. The integration of mixed-reality components
Citation: Hutson J, 2023, Shared represents a significant step in the evolution of cinema, providing valuable insights
cinematic experience and emerging
technologies: Integrating mixed- into its potential implications for the research community and the film industry.
reality components for the future
of cinema. Arts & Communication,
1(2): 0683. Keywords: Cinema; Mixed reality; 3D filmmaking; Immersion, Personalization
https://doi.org/10.36922/ac.0683
Received: April 19, 2023
Accepted: August 14, 2023
1. Introduction
Published Online: September 12,
2023 Despite the rise of streaming services and the impact of the global pandemic, traditional
cinema viewing persists . Several factors contribute to this persistence, including the
[1]
Copyright: © 2023 Author(s).
This is an Open Access article unique experience that cinema provides, the communal aspect of moviegoing, and the
[2]
distributed under the terms of the continued relevance of the big screen . To begin with, traditional feature-length film
Creative Commons Attribution viewing in a movie theater offers an unparalleled and immersive experience that other
License, permitting distribution,
and reproduction in any medium, forms of entertainment struggle to replicate. The large screen, immersive sound, and
provided the original work is shared physical space coalesce into an experience that is difficult to recreate in a domestic
properly cited. setting . The scale and grandeur of the cineplex facilitate a more significant emotional
[3]
Publisher’s Note: AccScience impact, providing a more immersive experience that engages the senses and emotions
Publishing remains neutral with in a manner unattainable with smaller screens . Furthermore, moviegoing constitutes
[4]
regard to jurisdictional claims in [5]
published maps and institutional a communal activity that fosters a sense of social connection and shared experience .
affiliations. Despite the required social distancing due to the COVID-19 global pandemic, individuals
Volume 1 Issue 2 (2023) 1 https://doi.org/10.36922/ac.0683