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Arts & Communication Cinematic experience and emerging technologies of cinema

films, detracting from the storytelling and overall quality The adoption of XR technologies has allowed for more
of the moviegoing experience . It is essential to recognize immersive and interactive storytelling that goes beyond
[56]
that the effects alone cannot carry the weight of the movie, what was possible with 3D movies. These technologies
which should have a solid story. Some moviegoers may have enable the audience to be fully immersed in the story,
become disenchanted with the gimmicky use of 3D effects allowing them to interact with the environment and
and began to prefer more traditional cinema experiences . characters in ways that were never before possible . One
[63]
[57]
Despite these issues, some scholars remain optimistic about important observation is that head-mounted displays are
[58]
the potential for 3D films to make a comeback in the future . designed with a 3D and/or interactive experience in mind,
Advancements in technology and cinema experiences may whereas theatrical glasses were just a way of adapting old
enable filmmakers to create more sophisticated 3D content technology and could never be optimized. The headset-
that avoids the issues that contributed to the decline of 3D wearer enters into the experience with a different set of
films in the past. They argue that the advancements in 3D expectations, which not only enhances the audience’s
technology over the years have opened the door for a new experience but also provides new opportunities for
era in the history of 3D cinema [59,60] . filmmakers to tell stories and engage with their audiences
[64]
Overall, past experience suggests that while 3D films in innovative ways . Therefore, the popularity of 3D
may have fallen out of favor, they remain an area of movies in the early 2000s naturally paved the way for the
interest for scholars and filmmakers alike. The decline adoption of XR technologies, which have expanded the
in popularity of 3D films highlights the need for a more cinema industry and allowed for more immersive and
nuanced approach to 3D cinema that addresses issues interactive storytelling. With continued advancements in
related to cost, comfort, and overuse while embracing technology, it is possible that the future of cinema will be
the potential of advancements in technology and cinema even more immersive and interactive, providing audiences
experiences . With this in mind, 3D cinema has the with unforgettable experiences. Thus, the evolution
[61]
potential to evolve and continue to provide audiences from 3D filmmaking to the impact of XR on immersive
with unique and engaging moviegoing experiences in experiences reflects the industry’s continuous pursuit of
the future. Such considerations need to be foregrounded more engaging and innovative ways to captivate audiences
when making recommendations and prognosticating the and elevate the art of storytelling.
future of immersive cinematic experiences. Regardless, 3. Recommendations
the popularity of 3D movies such as Avatar (2009) was
driven by a desire to create more immersive and engaging 3.1. Impact of emerging technology on cinema
cinema experiences for audiences . The filmmakers and Recent technological advancements in MR, social virtual
[62]
theater designers worked together to create technologies content, multiplatform distribution, and consumable
that allowed for 3D content to be displayed on screens in serialized content have been driving the evolution of
a way that was visually impressive and engaging. This was cinema and movies. While streaming services and other
the first time in cinema history that audiences were able digital platforms have disrupted the traditional theater
to experience a heightened sense of realism and feel as experience, the communal setting of watching a film on
though they were part of the action. the big screen still holds a unique appeal . With the
[65]
However, 3D films fell out of favor in the years following integration of MR technology, movie theaters can offer
their initial popularity due to several factors, including an even more immersive experience by blending physical
cost, comfort, and overuse issues . These challenges and digital elements. For instance, viewers can feel like
[58]
paved the way for emerging technologies such as XR, to they are physically present in the world of the movie
take over as the new means for immersive experiences. The through a virtual environment that complements the film
introduction of these immersive technologies has led to the being shown or creates interactive experiences that enable
[66]
growth and expansion of the cinema industry. Emerging viewers to influence the narrative in real time . At the
technologies such as VR and AR have increased the same time, haptics or touch-based feedback is another
audience’s experience and provided new opportunities for technology that has the potential to enhance the movie-
filmmakers . The arrival of XR technologies has changed watching experience in a theater. By incorporating haptic
[45]
the way in which filmmakers engage with audiences and feedback into the seating or wearable devices, theaters can
provided new opportunities for filmmakers to reach larger offer a more tactile and sensory experience to viewers .
[67]
audiences and grow the industry. Examples can be found For instance, viewers can feel vibrations during an action
in the success of VR experiences such as The Martian VR sequence or changes in temperature during a scene set in a
Experience (2016) and The Walk VR Experience (2017). cold environment.

Volume 1 Issue 2 (2023) 5 https://doi.org/10.36922/ac.0683