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Arts & Communication Cinematic experience and emerging technologies of cinema

continue to crave social experiences, with cinema-going Simultaneously, cinema requires viewers to engage with
fulfilling this need. The shared experience of watching the story and characters more profoundly than other forms
a movie collectively engenders a sense of community of entertainment, as the visual and auditory elements
and social bonding that individual viewing experiences create a unique and immersive experience that transports
at home cannot replicate . Finally, the aptly titled “big viewers into another world . The immersive nature of the
[19]
[6]
screen” remains relevant due to the unique and often experience is often viewed as superior to watching movies
exclusive content only available in cinemas . The content at home, as distractions in the home environment detract
[7]
encompasses big-budget blockbusters, art-house films, from the focused attention necessary for a genuinely
and limited-release films that often remain inaccessible immersive experience .
[20]
on streaming services. Thus, exclusive content presents a Moreover, the content produced for theatrical
compelling rationale for movie-goers to frequent cinemas, experiences differs from that produced for television,
notwithstanding the convenience afforded by streaming primarily due to the assumption of distractions in the
services . At the same time, there are also biological latter . Television episodes are designed with the
[8]
[21]
mechanisms that contribute to the cinema viewing understanding that viewers may not be fully focused,
experience of an audience. leading to redundant and easily followed storytelling .
[22]
The psychological appeal of a shared cinematic In contrast, cinema provides an immersive experience
experience plays a crucial role in the future of cinema. demanding the viewer’s full attention, with visual and
Shared cinematic experiences offer unique opportunities auditory elements carefully crafted to create a sense of
for social and emotional connections, which have presence and transport the viewer to another world . The
[23]
demonstrated significant psychological benefits . storytelling distinction between cinema and television is
[9]
Research has revealed that watching a movie collectively evident in the way movies and television shows are written
can activate neural pathways associated with social and produced. Movies are typically written with a single,
bonding and reward processing . Specifically, oxytocin, cohesive narrative that unfolds over the entire film, with
[10]
a hormone correlated with social bonding and trust, pacing and structure designed to hold the viewer’s attention
[24]
has been found to increase during joint movie-watching and create an emotional and immersive experience .
experiences . The finding implies that shared cinematic Television shows, on the other hand, are produced in
[11]
experiences can foster social connectedness and strengthen episodic format, with self-contained episodes designed to
relationships among individuals . Furthermore, these be easily followed, even if the viewer has missed previous
[12]
[25]
experiences can elicit a spectrum of emotions, including episodes . While these differences are admittedly
joy, laughter, and tears, which can yield significant simplified, they provide a framing device to understand
psychological benefits . The emotional impact of a movie the development of the industry that continues to evolve
[13]
has been shown to enhance empathy, cultivate a sense of due to audience expectations, post-pandemic attitudes,
community, and stimulate personal growth . In addition, and emerging technologies.
[14]
shared cinematic experiences provide opportunities for Cinema, as a form of art and entertainment, has
cultural and societal commentary, enabling viewers to witnessed dramatic evolution over the past century.
engage meaningfully with complex social and political Technological advancements have altered film production,
issues, thereby promoting critical thinking and fostering distribution, and consumption, with digital cinema
a sense of social responsibility, further amplifying the representing one of the most transformative innovations.
psychological benefits of cinema . The transition from analog to digital has profoundly
[15]
At the same time, sociological considerations also impacted the film industry, streamlining film production,
contribute to the uniqueness of cinematic entertainment. and distribution processes . Digital technologies have
[26]
One distinguishing characteristic is the communal nature also empowered filmmakers to create increasingly
of the moviegoing experience and the focused attention it sophisticated and immersive experiences for audiences.
demands from viewers, setting it apart from short-form Furthermore, on-demand streaming services, such as
entertainment like episodic television . The immersive Netflix, Amazon Prime Video, and Disney+, have altered
[16]
quality of cinema, as opposed to the size of the field of movie and television consumption patterns, enhancing
view, plays a crucial role in capturing the attention of convenience and accessibility . This change has led
[27]
the audience . Furthermore, cinema brings people to a decline in traditional theatrical releases and the
[17]
together in a shared space, fostering social connections emergence of new distribution models. Virtual reality
and a sense of community – an increasingly vital aspect (VR) and augmented reality (AR) represent additional
in an era marked by social isolation and loneliness . disruptive technologies with the potential to revolutionize
[18]

Volume 1 Issue 2 (2023) 2 https://doi.org/10.36922/ac.0683