Page 12 - AC-1-2

Arts & Communication Cinematic experience and emerging technologies of cinema

To create a compelling movie-watching experience, in terms of accessibility, as some viewers may have physical
presence and immersion are key factors. Through XR limitations or disabilities that prevent them from using
technologies, movie theaters can provide viewers with touch-based feedback . However, theaters could explore
[71]
a greater sense of presence within the story world by other sensory experiences that could be more inclusive,
enabling them to move through a 3D environment or such as incorporating scents or using light and color to
using spatial audio to create a more realistic soundscape. create a more immersive environment.
However, it is important to note that these technologies Another important consideration for both MR and
come with potential drawbacks and limitations. Not all haptics is cost. These technologies can be expensive to
viewers may want or be able to use MR or haptic feedback, implement, and theaters may need to find creative solutions
and theaters need to ensure that these technologies are to make them accessible to a wider range of viewers . For
[72]
[68]
accessible and inclusive for all . In addition, theaters may example, theaters could offer discounts or promotions
face challenges in integrating these technologies into their for those who choose to use the technology, or partner
existing infrastructure and business models . Hence, with technology companies to offset some of the costs.
[69]
accessibility is a crucial consideration for the successful Overall, it will be important for theaters and filmmakers
adoption of emerging technologies in cinema. to be mindful of the potential barriers to using these
technologies and to work to create inclusive and accessible
3.2. Accessibility
movie-watching experiences for all audiences. By offering
As we consider the potential of MR and haptics to enhance a range of options and working to make the technology
the movie-watching experience, the consideration of the more affordable, theaters can ensure that these new forms
accessibility of these technologies and potential solutions of storytelling are available to as many people as possible.
for audiences who may face barriers to their use and the
following recommendations made is crucial (Table 1). For 3.3. Artificial intelligence-supported MR
MR, one potential solution is to offer multiple options for MR cinematic experiences blend virtual and physical
viewers, allowing them to choose whether or not to use the elements to create an immersive experience for the
technology. For example, a theater could have a section of audience . With the help of generative artificial
[73]
the theater with MR headsets available for those who want intelligence (AI), these experiences can be personalized
to use them, while also offering traditional seating options and tailored to the viewer’s preferences. AI can analyze
for those who do not. In addition, theaters could offer data on past movie-watching history, genre preferences,
training or instructional sessions for viewers who are not and demographic data to customize the experience,
familiar with the technology, to help them get the most out including sound and lighting effects, immersive virtual
of the experience . Haptics may pose more of a challenge environments, and interactive elements that engage the
[70]
Table 1. Accessibility recommendations for the integration of MR and haptics in cinema

Offer multiple viewing options Theaters should provide a range of viewing options that cater to different preferences and abilities. This
could include having a designated section of the theater with MR headsets for those who want to use
them, and traditional seating options for those who prefer a standard viewing experience.
Provide training and instruction To ensure that viewers are able to fully engage with new technologies, theaters should offer training or
instructional sessions for those who may be unfamiliar with the technology. This will help audiences
maximize their experience and feel more comfortable using advanced devices.
Explore alternative sensory experiences For viewers with physical limitations or disabilities, haptic technology may not be suitable. Theaters
should consider incorporating other sensory experiences, such as scents, light, and color, to create a more
immersive and inclusive environment.
Consider cost and affordability The expense of implementing advanced technologies such as MR and haptics can be a barrier for some
viewers. To make these experiences more accessible, theaters could offer discounts or promotions, or
partner with technology companies to help offset costs.
Collaborate with accessibility experts Filmmakers and theater owners should collaborate with accessibility experts to ensure that new
technologies are designed and implemented in a way that considers the diverse needs of their audience.
This collaboration will help identify potential barriers and develop innovative solutions to create a more
inclusive movie-watching experience.
Prioritize universal design Emphasizing universal design principles in the development of new technologies will ensure that they are
accessible and usable by the widest possible range of people. Filmmakers and theater owners should work
together to create experiences that are adaptable and flexible, meeting the needs of diverse audiences.
Abbreviation: MR: Mixed reality

Volume 1 Issue 2 (2023) 6 https://doi.org/10.36922/ac.0683